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Wilmar Chocolates

1222 N Superior St, Appleton, WI 54911-4334
+1 920-733-6182
Review Highlights
Best chocolate

If you want the best chocolate, stop here. Homemade chocolates of every variety. You can have a... read more

Reviewed 10 April 2017
Kim K
Appleton, Wisconsin
via mobile
I must be missing something

All other reviewers give Wilmars high marks. The woman who waited on me was painfully slow. I... read more

Reviewed 23 February 2017
via mobile
Read all 26 reviews
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This place is temporarily closed due to a renovation. It will reopen in August 1st, 2017. Closed for the month of July for our annual clean up, repair work, and R & R. We will reopen Tuesday, August 1st with chocolates and confections as usual. See you then! The other 11 months of the year we have a full line of chocolates and hand stirred caramels made in small batches with fresh Wisconsin ingredients. Seasonal confectionery specialties for each holiday. Custom 'while you wait' chocolate bars Thursday, Friday, & Saturday 11-5.
  • Excellent90%
  • Very good7%
  • Average0%
  • Poor3%
  • Terrible0%
Travellers talk about
Closed Now
All hours
Hours Today: 09:00 - 17:00
Suggested Duration: < 1 hour
1222 N Superior St, Appleton, WI 54911-4334
+1 920-733-6182
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Reviews (26)
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1 - 10 of 26 reviews

Reviewed 10 April 2017 via mobile

If you want the best chocolate, stop here. Homemade chocolates of every variety. You can have a chocolate bar created with your choice of items such as toffee bits, etc. It takes about 1/2 hour to make. While waiting, watch the candy makers handmaking the...More

Thank Kim K
Reviewed 23 February 2017 via mobile

All other reviewers give Wilmars high marks. The woman who waited on me was painfully slow. I ordered a 4 piece box of chocolates; she had to go upstairs to find a box ($2 just for the small box!) took several minutes to put the...More

Thank Liamsgma
MrsWilmar, Owner at Wilmar Chocolates, responded to this reviewResponded 4 March 2017

We were very sad to read this review. Our goal is to give excellent and personalized service to each customer, and obviously we failed this customer. The four piece box is used for party favors and weddings, so we do not keep it with our...More

Reviewed 11 December 2016

The chocolate at Wilmar is top notch. I love their chocolate covered toffee and chocolate covered potato chips. What I love the most is the ability to make your own chocolate bars, either dark or milk chocolate, then cram as many fillings into it Cold...More

Thank Brandon F
Reviewed 7 December 2016

We had some Wilmar's chocolates at a friend's wedding (Dark Chocolate and Door County Cherries, yum!) and knew we had to visit when we returned to Appleton. If you go to the back of the store you can make your own chocolate bar (thanks, Anne!)....More

Thank Lauren F
Reviewed 5 November 2016

My friend and I were able to watch them make our own candy bar from 4 ingredients which we selected. It was a fun, unique experience. The staff was very friendly and they offer free samples. They have a wide selection of candy to choose...More

Thank Kathleen P
Reviewed 25 April 2016

We've been customers of Wilmar Chocolates for nearly 30 years. The quality of their products has remained consistently high. There are other chocolate shops in the Fox Valley geographic area, and each has its own distinct quality. I've eaten chocolates from all of them, and...More

Thank Frequenttraveler082
Reviewed 8 April 2016 via mobile

We have been getting our family Wilmar's special chocolate Easter eggs filled with goodies for the twenty-five years. We have them personalized and the shop is great! Every year the send an email to ask if I want to place an Easter order & of...More

Thank familydocmom
Reviewed 31 January 2016

Absolutely wonderful. Mouth watering and pleasurable. Loaded with taste that can't be duplicated by some mass corporate automated factory, blowing smoke stacks of filth into the sky. El nino, no El Choco baby. These are the confections worthy of black market smuggling thru underground tunnels...More

Thank Eggofblue
Reviewed 13 December 2015

Opened the same year I was born, Wilmar Chocolates were a treat during my youth growing up in Appleton and now a special treat carefully crafted, wrapped with care and shipped to Alabama for family and friends to enjoy here. I highly recommend and there's...More

Thank SteveK456
Reviewed 12 December 2015

I ordered 5 Build Your Own chocolate bars online for Christmas. When I go to pick them up, I plan to buy two more ready-made bars. Everyone in our family loves to build chocolate bars here for a special treat. Wilmar's is a friendly, family-owned...More

Thank kathi1212
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Questions & Answers
Dennis A
25 April 2016|
Response from familydocmom | Reviewed this property |
Regular Hours: 9 to 5:30 Mon, Tues, Wed, Fri 9 to 7 Thurs 9 to 5 Sat Closed Sundays