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Pure Detroit

Open Now: 11:00 - 17:00
Open today: 11:00 - 17:00

Pure Detroit
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Certificate of Excellence
Traveller Overview
  • Excellent95%
  • Very good3%
  • Average1%
  • Poor1%
  • Terrible0%
Travellers talk about
“fisher building”(81 reviews)
“plant tour”(11 reviews)
“great tour”(23 reviews)
Welcome to Pure Detroit - the original local culture shop - since 1998. Spreading the love for Detroit through our brand of apparel and other exclusive artisan goods and gifts. We offer free architectural history tours every weekend. Visit us at one...more
Open Now
Hours Today: 11:00 - 17:00
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Suggested duration: 1-2 hours
3011 W Grand Blvd, Suite 101, Detroit, MI 48202-3096
+1 855-874-7873
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Reviews (158)
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All reviews fisher building plant tour great tour skyscraper tour free tour hard hats tour guide jacob real passion wealth of information office space highly recommend this tour incredible architecture these guys entire tour fascinating history great information impressive building
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1 - 10 of 155 reviews
Reviewed 4 weeks ago

This free tour of the iconic Fisher Building is housed in the store Pure Detroit within the building. By checking the website of the store, the weekend times and dates are posted. The tour lasts about 45 minutes. It explains the history of the architect,...More

Date of experience: November 2018
Thank Wander284275
Reviewed 4 weeks ago

I took a tour of the abandoned Packard plant on a recent cold Saturday in November. It was terrific. There were only 2 of us because of the very cold temperatures. Our guide did a great job. When I say the plant is abandoned, that's...More

Date of experience: November 2018
Thank djsullivanmd
Reviewed 14 October 2018

Jacob and Julian were awesome guides. Jacob has a real passion (and degree) in history that is contagious. Do yourself the favor & check out The Packard Plant. I look forward to the next Pure Detroit Tour.

Date of experience: October 2018
Thank Catherine C
Reviewed 2 October 2018 via mobile

I was very surprised by how many people showed up for the Fisher Building Tour. I took my 3 sons and more than a dozen men from the Knights of Columbus #8118. I also invited our priest from our church! He loves architecture and he...More

Date of experience: October 2018
Thank efromflint73
Reviewed 29 September 2018

Visiting Detroit for the first time, I was committed to really seeing and experiencing the city, and the internet led me straight to Pure Detroit. A huge fan of walking tours, I was so excited for the day and Pure Detroit did not disappoint (though...More

Date of experience: September 2018
Thank west0909
Reviewed 26 September 2018

We rolled up in an Uber to what looked like the end of the world; actually it was the old Packard factory and though our driver was a bit unsure of the whole business she consulted a security guard who was parked down the road...More

Date of experience: September 2018
Thank h0mercles
Reviewed 24 September 2018 via mobile

Detroit as a whole surprised me with what an incredible place it is, but Pure Detroit brought even greater depth and richness to my visit. I went on the Guardian Building and Packard Plant tours, coming away with a greater appreciation for the treasures of...More

Date of experience: September 2018
Thank brentsalter
Reviewed 9 September 2018

I have lived in Detroit all my life and I can't believe all the history I have been missing out on, this is a must see, wonderful tour and mind blowing facts and the Fisher Building is a must see. I recommend this tour weather...More

Date of experience: September 2018
Thank Dawnmarie O
Reviewed 1 September 2018 via mobile

What a wonderful tour of a beautiful building. Our guide Jordan was extremely knowledgeable and showed a real passion for the Fisher Building and Detroit. Highly recommend this tour to newcomers like us to the area or tourists. Thank you Jordan!!!

Date of experience: September 2018
Thank slaterjay
Reviewed 26 August 2018 via mobile

We showed up to a dusty parking lot outside of the towering and majestic Packard Plant. It’s a rainy afternoon, and Steve welcomes us to the tour as we walk in. Steve is very knowledgeable and explains the history and some odd facts you wouldn’t...More

Date of experience: August 2018
1  Thank Karyn C
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Questions & Answers
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9 July 2018|
AnswerShow all 2 answers
Response from Dan P | Reviewed this property |
Guess it would depend on what time of year you went, or if the day was overcast. You will get more overhead sunshine on the 11 am tour. I took the tour a few months ago, and most of it was indoors. So... not sure which... More
20 April 2018|
AnswerShow all 4 answers
Response from 75elainey | Reviewed this property |
I'm so sorry it took so long to answer your question. I was overseas and just saw the question. I hope it isn't too late. It is really very simple. If you get to the Fisher Theatre by 2 pm you can join the tour. I believe... More
23 September 2016|
Response from WimzcalMelissa | Reviewed this property |
I don't work at Pure Detroit; just went on the tour. You can call the nice people directly at the detroit stores & they will be happy to advise their availability