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The Parade Company
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Traveller Overview
  • Excellent76%
  • Very good8%
  • Average0%
  • Poor8%
  • Terrible8%
Travellers talk about
“hour tour”(2 reviews)
“costumes”(2 reviews)
Suggested duration: 1-2 hours
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9500 Mount Elliott St, Studio A, Detroit, MI 48211-1673
+1 313-923-7400
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Reviews (12)
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All reviews hour tour our tour guide costumes float clown thanksgiving volunteers
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1 - 10 of 12 reviews
Reviewed 9 July 2018

I phoned four different times over the course of a week and a half to try to schedule a tour. I left messages per the instructions on the website but no one ever called back! We finally just gave up and didn't do this tour.More

Date of experience: July 2018
1  Thank Marie B
Kari S, Project Manager at The Parade Company, responded to this reviewResponded 11 July 2018

Hi Marie, Our apologies for not returning your calls in the appropriate amount of time. Please email Kim Lowell-Leverett, our Director of Volunteers and Tours, at klleverett@theparade.org or call her directly at 313-923-8368 if you are still interested in booking a tour. You can also...More

Reviewed 19 November 2017

Really enjoyed this tour! Went to the Parade Company last week, which is just before the Thanksgiving Day Parade. It was amazing to see the floats being worked on and the dynamics of how it all comes together. Interesting to see the inside of the...More

Date of experience: November 2017
Thank 640bonniew
Reviewed 13 November 2017

Had a great 1 hour tour of the warehouse. Thought they only supported the Detroit Thanksgiving Day Parade - wrong. This group works tirelessly on so many aspects to bring joy to many. Highly recommend for all ages.

Date of experience: November 2017
Thank Michelle248367
Reviewed 11 November 2017 via mobile

Came here today for Girl Scouts and what an interesting day! Well finding it wasn't super hard as it's at the corner of Mt. Elliot and Huber; you drive just down Huber and you'll see parade floats on the right side of Huber, and a...More

Date of experience: November 2017
Thank Jabell1969
Reviewed 9 November 2017

Our group agreed that The Parade Company Tour was one of the BEST things we have ever done!! Our tour guide, Ed, was very, very knowledgeable. He told us about all the aspects of the parade, from how a float is designed to how they...More

Date of experience: November 2017
Thank _kduncan48085
Reviewed 25 April 2017

Well informed volunteer too us through a 1 1/2 hour tour of floats, big head, how floats are assembled, and very interesting tour of Detroit's Thanksgiving tradition. Definitely a good time. Parking is in a guarded lot, safe, in back of the building.

Date of experience: April 2017
Thank Anita T
Kari S, Manager at The Parade Company, responded to this reviewResponded 27 April 2017

Hello!! Thank you so much for letting us know you enjoyed your tour and experience! We are so glad you enjoyed the tour! Please come back and see us soon – and tell your friends!

Reviewed 9 November 2016 via mobile

non profit company making floats and billions for the thanksgiving day parade in detroit. the keep all the floats done over 40 years old cool hour plus tour you can see the floats being made

Date of experience: November 2016
Thank Zimco01
Reviewed 4 November 2016

We were a small group, very disappointed at how little information our tour guide volunteer gave, and how hard she was to hear- even when she was using the microphone and we were standing a few feet in front of her. We expected the parade...More

Date of experience: October 2016
Thank kcd428
Reviewed 13 September 2016 via mobile

This is an interesting tour. Sharon our tour guide is a friendly devoted employer of tour company. It was so interesting seeing tl how floats are made and the dedication from employees and volunteers. The is quite a long and interesting history behind parade. Tour...More

Date of experience: September 2016
Thank dennis n
Reviewed 23 January 2016

15 of us from my exercise class decided to take a tour of the Parade Company. I have lived in Michigan all my life and have never done this tour before. It was an hour tour with a guide named John who was fantastic. We...More

Date of experience: January 2016
Thank 572gailk
Kari S, Sponsorship & Marketing Coordinator at The Parade Company, responded to this reviewResponded 28 January 2016

We are so thrilled to know that you enjoyed your tour and appreciate the feedback and great review! Quick note, though, the floats you saw are used in America's Thanksgiving Parade presented by Art Van and not Macy's. Those are housed in New York. We...More

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Questions & Answers
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12 November 2017|
Response from Jabell1969 | Reviewed this property |
I paid $10 for each of my girls and I paid $12....but that was for Girl Scouts so not sure if that's Scout pricing or regular price.
12 November 2016|
Response from cleanhand13 |
How much is the tour. I can't find any prices on their website.
12 November 2016|
Response from dennis n | Reviewed this property |