Yes it's kitschy. But until revisiting last month, I forgot how homey and cute it is, too. The history is interesting, be sure to read it beforehand to see how this family started the drug store and then expanded and built it into what it is today. I suggest you park at one end of what looks like a typical "main street" and enter the buildings there. You soon realize that they are all interconnected by interior doors all the way down the street, and you can walk from one end of the street to the other all inside the shops. The shops tend to have similar items for sale, except some unique ones (rocks & minerals, horses and saddlery items, and regional books - all those had quite interesting individualized shops). So if you go into a couple shops that are similar, don't give up just yet, try to get through all the shops even if you have to move fast. FYI at the back of most shops (away from street) is a bathroom. You can end up back in the middle at the cafe, and try out their famous open-faced hot roast beef sandwich. It was good, maybe just a bit overpriced. Donuts were good too. Coffee is stated to be 5 cents, but there are a couple of large pots in the middle of the cafe area and you serve yourself and supposedly place 5 cents in a box when you do so...so if you're extremely honest it costs 5 cents, but otherwise I saw lots of folks getting free coffee. The place is very dog friendly except inside the cafe, you can bring a dog through all the shops with no issues. It is the best place to stop within the 20 miles stretch of interstate, that's for sure...even though it's a kitsch, it's fun.

Put plain and simple, stopping at Wall Drug is a family tradition. I've been stopping here since I was a kid (1957) I've seen a lot of changes but through it all it's still Wall Drug. Yeah, many would call it a tourist trap but they feature good good, cheap coffee and a chance to chow down on a buffalo burger for those who have eaten one. They are a real drug store as well as offering quality Black Hills gold jewelry. A terrific book store, as well as a place to grab a tee-shirt, or pick up some camping gear.

Frickin awesome! The 100+ signs along I-90 really build the anticipation, and it totally met what I hoped it was. Crazy collection of stores, memorabilia, food, souvenirs, and about a million other things you don't really need but want to check out anyway. Had lunch at the cafeteria. Buffalo burgers were pretty good. Don't forget the free water and free bumper sticker.

This is one of those places you kind of have to see if you are in the area, but not a place I would go out of my way for. It is interesting to see what it started as in 1931 and what it has grown into today. I would say that it has kept Wall as a destination along I-90. It is definitely geared toward tourism and in this age of continuing Covid, was a bit too crowded for our tastes.

This is an old fashion Walmart. The pot roast hot sandwich was good with the free ice water! Wall Drug spends tons of money on advertising along I90 with all the billboards and it does live up to it's reputation. Some may say the best tourist trap ever! It was a good place to stop for lunch and we did a little souvenir shopping. The T-Rex was fun to watch too.

We go to South Dakota every year for my husband’s annual hunting trip. He missed the draw this year so we went just as tourists. Wall Drug is a must see. Be sure to check out the western art and bronzes. Museum quality! Lots of photo ops on the jackalope, lots of excellent shopping, and of course the free ice water and nickel coffee! It’s a good place to pick up snacks for a trip to the Badlands 6 miles down the road, or new boots or artwork in one of the many shops.

My wife called this “The Greatest Tourist Trap she’d ever seen.” I’m inclined to be more generous. I will give it the title of “Tourist Trap,” but it has always been a “Tourist Trap” from the beginning, offering “free ice water” in the early days to attract customers. Wall Drugs was a case study from one of my MBA classes, so I had to stop. It makes for great people-watching. My wife also threw out some comment about fools and their money, but I had stopped listening at this point. There’s pretty much the same merchandise in every shop, except for branded “Wall, SD”; there is nothing that can’t be found in every other tourist stop or on Amazon. Be prepared for massive crowds, clogged, smoke-choked sidewalks in an area that covers two blocks. We ate in the on-site café and had buffalo burgers. We weren’t impressed (Our Ted’s in Atlanta makes a better buffalo burger, and it is cheaper also). If you are not pressed for time, I still recommend this stop.

This was a pretty cool stop with lots to see, do and experience. Fun photo opportunities plus lots of awesome souvenirs and different shops, as well as snacks and beverages. We could have even spent more time exploring.

I remember visiting as a kid, and many of the same stores and attractions are still there, but expanded. This is definitely a tourist trap, but there are plenty of amusing sights in addition to the gift shops and restaurants. We got our pictures with the jackelope, and saw the T-Rex, peeked into the chapel, and perused the cowboy boots. It’s a fun stop if you like touristy things.

We visited Wall Drug on our trip to the Badlands. Didn’t know quite what to expect but we were not disappointed! It was a really fun part of our trip. Even got some holiday shopping in..lots of different shops and history with a legacy. Really nice staff, too.