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FAO Schwarz

Closed Now: 10:00 - 20:00
Open today: 10:00 - 20:00
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Traveller Overview
  • Excellent59%
  • Very good29%
  • Average9%
  • Poor2%
  • Terrible1%
Travellers talk about
“big piano”(211 reviews)
“toy store”(212 reviews)
“stuffed animals”(71 reviews)
A visit to FAO Schwarz is an experience unlike any other. You are at the center of the story. An adventure larger-than-life that sparks the imagination in all of us awaits every time you step through our doors.
Closed Now
Hours Today: 10:00 - 20:00
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Suggested duration: 1-2 hours
30 Rockefeller Plaza, Rockefeller Center, New York City, NY 10112-0015
+1 646-809-9536
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Reviews (1,480)
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All reviews big piano toy store stuffed animals tom hanks floor piano toy soldiers candy section all ages new york times square central park movie demos nyc doorman gifts avenue
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1 - 10 of 837 reviews
Reviewed yesterday via mobile

Walking through a toy store with young teens is humorous. Know the toys, find them interesting, but too cool to like them. Great store, is well laid out and well stocked. All the latest toys. Lots of photo ops.

Date of experience: March 2019
Thank Houston_Thankful
Reviewed 1 week ago via mobile

The new toy store is beautiful and so exciting to visit! The children love the hands on experience and all the interaction with staff. I love the decor. The products are so high class. Great options. Not your average toys that all toy stores have.

Date of experience: January 2019
Thank atlastraveler
Reviewed 2 weeks ago

We had to wait in line to get into the store but the grandchildren loved it. We were there about 10 days before Christmas and the children were wide eyed looking at everything. The store is multi-level and takes a while to cover but it...More

Date of experience: December 2018
Thank Slick5276
Reviewed 3 weeks ago

Not a big store than the original FAO Schwarzoy but a good option for a Toy Store in Manhattan. All the Toy stores desapear due the e-commerce, but that's an option valid to see and touch the toys before buy.

Date of experience: February 2019
Thank smifano
Reviewed 3 weeks ago

I never visited the “old” FAO Schwarz and so this was my first time going in to the Rock Center location. I went arond 630 pm. As soon as you enter, you are greeted by an authentically cheerful, costumed “toy soldier” (a human). I didn’t...More

Date of experience: February 2019
Thank CoCo775
Reviewed 3 weeks ago

There are toys and games, demos, fun staff that interacts with the kids. Great place to stop and check out some great toys. Prices are a bit scary. The issue I had was it was way to crowded.

Date of experience: February 2019
Thank Geri Z
Reviewed 3 weeks ago via mobile

Lovely shop,great location,bought some sweets for some friends children,and worth it just for the lovely gift bags they come in,if you have children a visit is a must.

Date of experience: February 2019
Thank lewi126
Reviewed 4 weeks ago via mobile

This was my first visit since the old store closed when I was a kid. The store is extremely interactive for children and was even very interesting for adults. Toys are pricey, but it is a great place to buy a one of a kind...More

Date of experience: February 2019
Thank Brianna P
Reviewed 8 February 2019 via mobile

The toy store is always fun and has unique toys. It is very expensive and the staff was not inviting at all. They seemed preoccupied and stressed. The atmosphere is crowded and loud.

Date of experience: February 2019
Thank Amanda H
Reviewed 2 February 2019 via mobile

So glad to see that this store has come back. I know it’s not in it’s original location, but it is still the best toy store ever! It’s so full of wonderful toys. The staff here are excellent, helpful and friendly. I really didn’t want...More

Date of experience: January 2019
Thank Annette L
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This is the iconic New York that so many visitors
imagine before they visit—spectacular skyscrapers like
the Chrysler Building and Empire State Building,
iconic public buildings like Grand Central Terminal
and the New York Public Library, and the non-stop
hustle and bustle of the city streets. Fifth Avenue is
a shopper's heaven where you can find every kind of
store imaginable, with fashion brands ranging from the
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Questions & Answers
Ask a question
24 December 2015|
AnswerShow all 6 answers
Response from | Reviewed this property |
FAO is closed pemanently as of July 15, 2015.
1 September 2015|
AnswerShow all 4 answers
Response from | Reviewed this property |
Fao is closed permanetly.