FAO Schwarz
FAO Schwarz
4.5
Monday
10:00 AM - 10:00 PM
Tuesday
10:00 AM - 10:00 PM
Thursday
10:00 AM - 10:00 PM
Friday
10:00 AM - 10:00 PM
Saturday
10:00 AM - 10:00 PM
Sunday
10:00 AM - 10:00 PM
About
Temporarily Closed A visit to FAO Schwarz is an experience unlike any other. You are at the center of the story. An adventure larger-than-life that sparks the imagination in all of us awaits every time you step through our doors.
Duration: 1-2 hours
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The area
Address
Neighbourhood: Midtown
This is the iconic New York that so many visitors imagine before they visit—spectacular skyscrapers like the Chrysler Building and Empire State Building, iconic public buildings like Grand Central Terminal and the New York Public Library, and the non-stop hustle and bustle of the city streets. Fifth Avenue is a shopper's heaven where you can find every kind of store imaginable, with fashion brands ranging from the affordable to the ultra-fancy. Visit the Rockefeller Center to experience towering Art Deco grandeur, and foodies will love the busy restaurants that stay open late in Koreatown. After dark, Midtown calms down a bit, but at any time of day or night it still feels 100% New York.
How to get there
  • 47–50 Sts – Rockefeller Center • 3 min walk
  • 5th Ave / 53rd St • 5 min walk
Reach out directly

Most Recent: Reviews ordered by most recent publish date in descending order.

Detailed Reviews: Reviews ordered by recency and descriptiveness of user-identified themes such as waiting time, length of visit, general tips, and location information.

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4.5
4.5 of 5 bubbles1,647 reviews
Excellent
931
Very good
481
Average
160
Poor
43
Terrible
33

Gary M
Pensacola, FL46 contributions
1.0 of 5 bubbles
May 2022
I would not trust this company with my business again. Vistiing this store in early May and they had demonstrations and huge stack of drones for sale. I bought one and paid good amount for delivery for my nephews birthday present . After 3 weeks with no delivery I called the main line to inquire. Customer service said there is " Nothing we can do" but give you an email address to send your concern to. I asked for the NY Rockerfeller store number and they said they are " not allowed" to give that number out. So as told - I sent an email. No one ever responded to the email. Needless to say - the gift missed his birthday. I did several other NYC shopping items while visiting the city- with no delivery issues at all. Even on clothing items that had to take time with alterations. Their customer service is seriously lacking and would not shop here again.
Written 15 June 2022
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

traveltheworld012
Rochester, MN16,280 contributions
2.0 of 5 bubbles
Dec 2023 • Couples
We were here on Saturday, December 30, 2023. We walked by a few days earlier on Christmas Eve, but the line to get in was over a block long. This time the line was only about 25 feet long. Once inside it was very packed with people. This is a smaller store than what I would have imagined. I had been to the store on Michigan Ave. in Chicago (before it closed due to bankruptcy) and that was a larger more magnificent store. This one is two story with a spiral staircase, but really not that big. There were several store employees in various areas to demonstrate toys...but also to keep an eye out for shoplifters. Many of the toys sold here are way overpriced and cheaply made to boot.
It's a big name in toys, but the toys are mostly junk.
Written 30 January 2024
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

cynsha
Mankato, MN407 contributions
5.0 of 5 bubbles
Jun 2023 • Couples
We went there solely to find the Walking Piano (Big Piano). My husband and son had once played the same routine of Heart and Soul and Chopsticks that Tom Hanks and Robert Loggia did in the movie. Like them, my guys also attracted a crowd and a round of applause! That was long ago, so seeing that same piano again was a delight! FAO Schwarz has a LOT of stuff to look at and buy!!
Written 7 July 2023
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

Burlington Bertie
London, UK36 contributions
1.0 of 5 bubbles
Jul 2023 • Family
What a sad shadow of its former glory. A store full of overpriced cheaply made toys. We spent $50.00 on 2 flying saucers which broke in a day. Please close this embarrassing waste of space.
Written 16 July 2023
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

deepakgupta5
Vancouver, Canada587 contributions
3.0 of 5 bubbles
Jan 2022
This is an iconic NY store but I found it quite average, Hamleys main branch in London is way bigger and with more options than this store at the Rockefeller Plaza. The famous floor keyboard was cordoned off from guests (probably due to Covid restrictions). Not worth making a special trip for
Written 13 January 2022
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

Lion2020
7 contributions
4.0 of 5 bubbles
Mar 2020 • Family
The store is definitely a place for toy lovers to go. For me it was a little crowded and crazy for things you could buy online. It do have limited edition Barbies and Star Wars Barbies if they are in stock. It is close to Rockefeller ice skating rink. So if you are a toy collector or know one this is the store for you.
Written 10 March 2020
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

cdoc29
Culpeper, VA352 contributions
3.0 of 5 bubbles
Apr 2022
Nostalgia drove me to visit the store now that it's reopened in Rockefeller Plaza but sadly it's not the same store as before. It's big and if you never been impressive but if you remember the other store up near Central Park you will leave feeling underwhelmed and disappointed but what once was and what it is now. If you in the area it's worth stopping by for a look but I wouldn't go out of my way to visit.
Written 27 April 2022
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

Rachel548
Farmington Hills, MI647 contributions
4.0 of 5 bubbles
Dec 2021 • Family
The store was more modern than we anticipated and there's a wait during the holidays to enter the store. However, it was cool to be in a store dedicated to toys and my boys loved it. Lots to see and play with. Obviously on the expensive side, but fun memories and toys to bring home.
Written 19 September 2022
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

Artemary
19 contributions
2.0 of 5 bubbles
Sept 2023 • Solo
What a disappointment! This huge toy store is filled with the largest item toys, nothing that you would buy on a trip or you'd have nowhere to pack them, and you can't take them as hand luggage. I'd want the store to have a bigger Barbie collection, but again, all the Barbies were for children over 4 years and again too big to take back home. No regular items like monopoly, scrabble, etc. No puzzles, just some paints, crayons etc. Weird choice of toys.

I left empty-handed.
Written 3 October 2023
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

jgbtravels
Louisville, KY4,520 contributions
3.0 of 5 bubbles
Jul 2023 • Solo
On the plus side the store has reopened in a smaller venue at Rockefeller Center. Yet it is much smaller than the original and really doesn’t have the same feel and energy. It’s simply a tourist trap with overpriced toys, etc. Perhaps fun to go in for a few minutes but doesn’t persuade you to buy anything. I’m curious to know how much longer it will last?
Written 19 July 2023
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

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FAO SCHWARZ (2024) All You Need to Know BEFORE You Go (with Photos)

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