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FAO Schwarz

Open Now: 09:00 - 21:00
Open today: 09:00 - 21:00
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Traveller Overview
  • Excellent59%
  • Very good29%
  • Average9%
  • Poor2%
  • Terrible1%
Travellers talk about
“big piano”(208 reviews)
“toy store”(205 reviews)
“stuffed animals”(69 reviews)
A visit to FAO Schwarz is an experience unlike any other. You are at the center of the story. An adventure larger-than-life that sparks the imagination in all of us awaits every time you step through our doors.
Open Now
Hours Today: 09:00 - 21:00
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Suggested duration: 1-2 hours
30 Rockefeller Plaza, Rockefeller Center, New York City, NY 10112-0015
+1 646-809-9536
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Reviews (1,461)
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All reviews big piano toy store stuffed animals tom hanks floor piano toy soldiers all ages new york times square demonstration nyc doorman gifts
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1 - 10 of 823 reviews
Reviewed 2 days ago

Stopped in after the holiday season to check out the new location. While it can't compare to the old location they still manage to have a wide variety of stuff. Very impressive selection of candy from help yourself bins of every type imaginable to jumbo...More

Date of experience: January 2019
Thank Tinyte13
Reviewed 3 days ago via mobile

What other place actually encourages you to play with their products before you buy them?? And has dedicated staff just to make it more fun?

Date of experience: January 2019
Thank BobMcBobson
Reviewed 4 days ago

I was so excited to see that FAO Schwarz had returned to NYC just a hop, skip and a jump from its original location. NOW in Rockefeller Center the store looked very appealing from the outside with a LONG line wrapping around the building. We...More

Date of experience: December 2018
Thank daisyferret1
Reviewed 1 week ago

wish I knew they were back earlier. Store is great and the selection is amazing. and without toys r us they will make a killing. Prices weren't to crazy either. :) be prepared to wait inline though.

Date of experience: December 2018
Thank silent_21
Reviewed 1 week ago via mobile

I loved the old store opposite the Plaza - gigantic and filled to the brim with fabulous and original toys with lots of friendly staff demonstrating games, flying helicopters and showing kids how to step on the mega piano. The piano is back but the...More

Date of experience: December 2018
Thank lucy60763
Reviewed 1 week ago

Store is cute and has a lot to look at but waiting in line (even if it was only 15 minutes) wasn't really worth it to me. My kids loved it and we can say we have been there done that.

Date of experience: December 2018
Thank stephanier76
Reviewed 2 weeks ago

FAO Schwarz used to be across the Plaza on 5th and the experience was just like being in a child's dream. What is left of it in the new location at Rockefeller Center? The name, the store bags, the way they decorate and pack the...More

Date of experience: December 2018
1  Thank TheRealGelatoGirl
Reviewed 2 weeks ago

The place was packed. There was a huge, long line up at the entrance facing Rockefeller Plaza but we entered by the side revolving door and there wasn't a line. Very cute displays. The woman dressed as a Christmas tin soldier was friendly and spoke...More

Date of experience: December 2018
Thank GinaMarcon
Reviewed 3 weeks ago via mobile

Purchased items from store on December 2nd. To date haven’t received them for presents for the holidays and customer service won’t help. Have called and emailed 15 times to get no results. Horrible experiences .

Date of experience: December 2018
Thank BebeFa
Reviewed 3 weeks ago via mobile

There was about a 10 minute line to enter, but we kept walking the whole time, so not even sure we waited 10 minutes. Yes, lots of people, but still fun. The prices are good for NYC. The famous floor piano was upstairs, but there...More

Date of experience: December 2018
Thank Nea73
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This is the iconic New York that so many visitors
imagine before they visit—spectacular skyscrapers like
the Chrysler Building and Empire State Building,
iconic public buildings like Grand Central Terminal
and the New York Public Library, and the non-stop
hustle and bustle of the city streets. Fifth Avenue is
a shopper's heaven where you can find every kind of
store imaginable, with fashion brands ranging from the
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Questions & Answers
Ask a question
24 December 2015|
AnswerShow all 6 answers
Response from | Reviewed this property |
FAO is closed pemanently as of July 15, 2015.
1 September 2015|
AnswerShow all 4 answers
Response from | Reviewed this property |
Fao is closed permanetly.