My wife and I visited the ABBA museum while in Stockholm for a month. We booked the tickets on-line earlier in the day, paying 600 SEK for two entries and one audio guide. Our tickets were for a Friday at 4pm. We arrived and there was no line. We walked right up to the host, who gave us the code for the audio guide and directed us to the entrance. It couldn’t have been simpler. The staff were very friendly. The audio guide was essentially a podcast that played off our smartphone. This was far simpler and more convenient than a stand-alone, bulky headset system.
The museum contains a lot of information and memorabilia from the band, including some fun interactive exhibits and numerous videos. Ultimately, our visit lasted about an hour and three quarters.
The audio guide was informative, but it didn’t seem to add much to the information that was already posted (including in English) around the various displays. The audio guide mostly consisted of members of the band telling their story, often with music in the background. At the same time, we would be standing in front of an exhibit, reading the description, while often there was additional audio playing in the background. It was a lot to digest, with essentially three audio tracks playing over each other, plus attempting to read the posted information.
I also found the exhibits were somewhat non-linear (and not in a good way). Rather than progressing through the band’s career sequentially by album, the museum contained various exhibits (e.g., the recording studio, the “Arrival” helicopter, a hall devoted to costumes, a wall with their gold records) and told stories around them. I was expecting a bit more of a start-to-finish story.
The museum could benefit from more space, but it wasn’t crowded when we were there. It just could have been a bit more spread out. For a band of ABBA’s stature, it did seem a bit like we were visiting a fabulous display in someone’s over-sized basement.
Overall, it was fun and I would recommend it to someone who is remotely a fan of the band. But it isn’t somewhere I would visit a second time.