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Icon Embassy

Traveller (114)
Room & Suite (52)
ICON Embassy
Videos (2)
What is Travellers’ Choice?
Tripadvisor gives a Travellers’ Choice award to accommodations, attractions and restaurants that consistently earn great reviews from travellers and are ranked within the top 10% of properties on Tripadvisor.

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Breakfast included
£273
Prices are provided by our partners, and reflect nightly room rates, including all taxes and fees known to our partners. Please see our partners for more details.

About

4.5
#31 of 470 hotels in Madrid
4.9 of 5 bubbles
Location
4.6 of 5 bubbles
Cleanliness
4.8 of 5 bubbles
Service
4.4 of 5 bubbles
Value
Tripadvisor gives a Travellers’ Choice award to accommodations, attractions and restaurants that consistently earn great reviews from travellers and are ranked within the top 10% of properties on Tripadvisor.
The ICON Embassy is the only hotel in Serrano street, Madrid: a XIXth century building beautifully refurbished and one of the most distinguished boutique hotels in Madrid. This hotel in the Salamanca district is perfect for a shopping weekend in Madrid or a business trip with the best services: Wi-Fi , buffet breakfasts ,restaurant.
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Property amenities
Paid public parking nearby
Free internet
Bar / lounge
Pets Allowed ( Dog / Pet Friendly )
Airport transportation
Business Centre with Internet Access
Conference facilities
Baggage storage
Wifi
Coffee shop
Restaurant
Breakfast available
Breakfast buffet
Breakfast in the room
Complimentary welcome drink
Outdoor dining area
Snack bar
Taxi service
Banquet room
Meeting rooms
Non-smoking hotel
Umbrella
24-hour front desk
Dry cleaning
Laundry service
Ironing service
Room features
Blackout curtains
Air conditioning
Room service
Safe
Telephone
Minibar
Flatscreen TV
Complimentary toiletries
Wardrobe / wardrobe
Laptop safe
Private bathrooms
Hair dryer
Room types
Non-smoking rooms
Family rooms
Good to know
HOTEL CLASS
Star ratings are intended to indicate the general level of features, amenities, and services to expect. This property is classified according to Giata.
4.0 of 5 stars
HOTEL STYLE
Modern
Quiet
Languages Spoken
English, Spanish
Hotel links
Special Offer:Unlock loyalty benefits

Location

Calle de Serrano, 46, 28001 Madrid Spain
Name/address in local language
568Reviews2Q+A10Room tips

Reviews
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Detailed Reviews
Eleonora P wrote a review Jun 2022
Bentonville, Arkansas20 contributions9 helpful votes
Hotel's Favourite
5.0 of 5 bubbles
Perfect location and the staff is 5 star.
We truly enjoyed the room - the bed is super and tons of pillows. The whole set up of our room was perfect for a family with kids - the bunk bed was excellent for the kids.
Breakfast was AWESOME!
Nothing but good things to say.

Also - wanted to note that Miguel at the front desk is terrific - SO helpful!
Thanks Icon!
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Date of stay: June 2022
5.0 of 5 bubblesValue
5.0 of 5 bubblesLocation
5.0 of 5 bubblesService
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Response from Felipe Morales, Owner at Icon Embassy
Responded 6 Jul 2022
Dear Eleonora L, We are very thankful for your review. We are very pleased to know that you enjoyed your stay with us. The best comments are always the ones where they mention our staff, as is our biggest asset, we are really proud of them all and will congratulate them on your behalf. Kind regards and hope to see you soon, Felipe Morales Host - Diector ICON EMBASSY Tel.- +34 92 431 3060 Felipe.morales@iconhotels.com
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Caravanserai wrote a review Jan 2020
London, United Kingdom26 contributions35 helpful votes
4.0 of 5 bubbles
Great, unassuming location on a tree-lined Avenue next to Madrid’s high fashion boutiques. Contemporary interiors mixing wood and industrial design. Very attentive staff (head of maintenance Mr. Sergio looked after us wonderfully) - this hotel made for a great NY stay in Central Madrid. Badge of honour: the excellent and varied breakfast and the friendly waiters working in the restaurant. Things to improve: sink taps need a redesign...really tricky to open and close and switch from hot to cold water. Olive bread we found at breakfast was frozen in the middle! If you are to serve frozen food, make sure it’s properly defrosted first ;-)
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Date of stay: January 2020
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Response from Felipe M, Director General at Icon Embassy
Responded 7 Jan 2020
Dear Caravanserai1982 , I would like to thank you for having chosen ICON Embassy Hotel for your stay in Madrid and for taking the time to review and recommend our hotel. I completely agree with you, the location is amazing, Salamanca neighborhood is typically a great place to go for quality. We are very happy to know you enjoyed your recent stay. It is great to know for us you appreciated our installations, services and our Ambassadors´s hospitality. Thank you for your great review. In reference to your suggestions about our open, close and switch water system in our bathrooms, we note it to improve all those information facilitating it to our customers. Looking forward to welcoming you back in a near future, Kind regards, Felipe Morales Host - Hotel General Manager ICON EMBASSY Tel.- +34 91 431 3060 felipe.morales@iconhotels.com
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sergiojaviercaz wrote a review Feb 2020
Buenos Aires, Argentina3 contributions5 helpful votes
4.0 of 5 bubbles
Although this is not a luxury hotel, after being in Madrid several times for leisure and business I can assure that it has the best combination of Location, Nice and spacious rooms and Staff excellent attention in the city.
Located on Serrano street in the very heart of Salamanca district, it offers nice renewed rooms with more space than usual in Europe, plus an excellent commitment to the customer from its staff. Prices are very convenient if booked through hotels.com or booking.com.
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Date of stay: August 2019Trip type: Travelled as a couple
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Response from Felipe M, Director General at Icon Embassy
Responded 13 Feb 2020
Dear sergiojaviercaz, I would like to thank you for having chosen ICON Embassy Hotel for your stay in Madrid and for taking the time to review and recommend our hotel. I completely agree with you, the location is amazing, Salamanca neighborhood is typically a great place to go for quality. It is great to know for us you appreciated our installations, services and our Ambassadors´s hospitality. Thank you for your great review. Looking forward to welcoming you back in a near future, Kind regards, Felipe Morales Host - Hotel General Manager ICON EMBASSY Tel.- +34 91 431 3060 felipe.morales@iconhotels.com
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ivyforest wrote a review Oct 2022
Glasgow, United Kingdom65 contributions78 helpful votes
5.0 of 5 bubbles
Stayed here for five nights was greeted at reception on arrival by Naomi who was very welcoming. We had deluxe room which had balcony with lovely walk in shower. Great selection at breakfast but hot food was not hot unfortunately. Hotel situated in nice part of Madrid with plenty places to visit.
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Date of stay: September 2022
5.0 of 5 bubblesRooms
5.0 of 5 bubblesLocation
5.0 of 5 bubblesService
Room Tip: Deluxe rooms have balcony
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Response from Felipe Morales, Owner at Icon Embassy
Responded 17 Oct 2022
Dear ivyforest, Thank you very much for taking your time to review your experience at ICON Embassy Hotel. We are very glad that you enjoyed your trip to Madrid. Our aim is to make our guests feel at home offering a comfortable stay along with the best service. We are very happy to know that we achieved our goal. The best comments are always the ones where they mention our staff, as is our biggest asset, we are really proud of them all and will congratulate them on your behalf. Looking forward to welcoming you again very soon, Kind Regards, Felipe Morales Host - Hotel General Manager ICON EMBASSY Tel.- +34 91 431 3060 felipe.morales@iconhotels.com
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Leanne D wrote a review Mar 2023
Peterborough, United Kingdom14 contributions4 helpful votes
5.0 of 5 bubbles
Would highly recommend this hotel. I’ve just returned from a 1 night stay with friends and it was perfect. We arrived a few hours early and asked to leave bags but both rooms were ready so we were able to check in early. The lady on reception was very nice and welcomed us. Rooms are not massive but perfectly adequate for 1-2 people and clean. The bathroom was nice, very modern and had a huge shower. Location of the hotel is central and easy to get around and see all the sights on foot. Breakfast was included and was very good. Lots to choose from, fresh fruit, yogurt, toast, eggs, cereal ect and had a gluten free table too. Only feedback I would give is that there was no coffee in the rooms, only tea (many different choices of tea). Will be returning for sure!
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Date of stay: March 2023Trip type: Travelled with friends
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Response from Felipe Morales, Owner at Icon Embassy
Responded 28 Mar 2023
Dear LeanneD829, Thank you very much for sharing your kind comments after your recent stay at our ICON Embassy hotel. We are glad to know that your stay and experience with us has had an entirely positive result. Thank you for your kind acknowledgments and mentions addressed to our human team as well as your kind comments about the room equipment, comfort and service. Please, on your next visits, do not hesitate to ask us for a coffee maker for your room and we will gladly do our best to make one available to you. Inform you, however, that in the Superior rooms they are equipped with a coffee maker in addition to the kettle service that you had. We hope to have the opportunity to count on your trust again and thus welcome you back soon. Kind regards, Felipe Morales Host - Hotel General Manager ICON EMBASSY Tel.- +34 91 431 3060 felipe.morales@iconhotels.com
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Ashley C wrote a review Jun 2022
5 contributions2 helpful votes
5.0 of 5 bubbles
We loved our time at the ICON Embassy, where we stayed for four nights. The staff, who speak English, offered us recommendations of places to eat in the city, offered us a power adapter, and when we need scissors, they dropped a pair off at our room in minutes. The bed was also incredibly comfortable, the bathroom clean, and the surrounding area upscale, posh, and safe.

We really had such a lovely time and would highly recommend the hotel to anyone staying in Madrid.
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Date of stay: June 2022
5.0 of 5 bubblesValue
5.0 of 5 bubblesService
5.0 of 5 bubblesSleep Quality
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Response from Felipe Morales, Owner at Icon Embassy
Responded 20 Jun 2022
Dear Ashley C , Thank you very much for taking your time to review your experience at ICON Embassy Hotel. We are very glad that you enjoyed your trip to Madrid. Our aim is to make our guests feel at home offering a comfortable stay along with the best service. We are very happy to know that we achieved our goal. The best comments are always the ones where they mention our staff, as is our biggest asset, we are really proud of them all and will congratulate them on your behalf. Looking forward to welcoming you again very soon, Kind Regards, Felipe Morales Host - Hotel General Manager ICON EMBASSY Tel.- +34 91 431 3060 felipe.morales@iconhotels.com
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David C wrote a review Jun 2022
2 contributions
5.0 of 5 bubbles
We only stayed for two nights, but our experience was excellent. The staff at reception were very cordial and helpful during check in (we were a bit early) and at check out by getting a taxi cab of the right size in short time.
We had a room with a king size and bunk bed, convenient for our family of four. The room was very clean, nicely air-conditioned, and with a very nice and clean bathroom.
Breakfast was buffet style, with the pretty standard variety of goodies available in Spanish hotels, but what made it different was the service provided by our hostess. I regret not remembering her name, but she is happy, willing to help and cheerful. She offered to bring eggs cooked to order and even waiting for our daughter to come down for breakfast beyond the open hours. What an excellent service.
The hotel is located in Serrano street a couple of blocks from Goya Street (Plaza Colon) and La Castellana, so it is located at the heart of nice shopping and restaurants.
I highly recommend it.
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Review collected in partnership with this hotel
Date of stay: June 2022
5.0 of 5 bubblesValue
5.0 of 5 bubblesRooms
5.0 of 5 bubblesCleanliness
5.0 of 5 bubblesService
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Response from Felipe Morales, Owner at Icon Embassy
Responded 7 Jun 2022
Dear daleceme, Thank you so much for your kindly rating and for taking your time to tell us about your experience at ICON Embassy Hotel. Reviews like this one make us feel so proud because our main goal is to make you feel like home! We also want to thank you again about your comments of our team in front desk and our breakfast and bar cafeteria areas. We are very happy that you enjoyed your stay with us and we hope to welcome you back very soon, Kind regards, Felipe Morales Host-Hotel General Manager ICON EMBASSY Tel.- +34 91 431 3060 felipe.morales@iconhotels.com
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Carlos R wrote a review Sept 2022
3 contributions1 helpful vote
5.0 of 5 bubbles
Our stay at this hotel was better than we expected. Super high-quality Rooms with all the amenities you need, breakfast was fantastic, and the most important thing was its location. It's about a few blocks away from the monument called "La Puerta de Alcala" and another famous one called "Fuente de Cibeles".

Lots of shops and restaurants outside of the hotel and on the main street "Serrano" and it's also located close to Plaza Colon "Colon Square" Which is where we took the City Tours. (Hope on & Hope Off)

I wholeheartedly recommend this hotel, it's a great hotel and we had such a wonderful experience, I would like to give kudos to its personnel. There was a man at the reception that went above and beyond to help me and my wife when we arrived. his name is FRANCISCO. He left everything he was doing to come out to our car and help us with our luggage while we temporarily parked on the street, and then he directed us to the parking lot next to Vips (Restaurant), which is the one they have a deal with. And then, he even helped us with our luggage to the room. Great service, that's all I can say.

The only thing I didn't know was that I had to add the parking application, so I could pay 21 euros per day, so, I didn't know, and I ended up paying 30 Euros per day, anyway, that was the only minus, but everything else was fantastic. Great Experience at Icon Embassy, Madrid. Cheers!
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Date of stay: September 2022
5.0 of 5 bubblesValue
5.0 of 5 bubblesService
5.0 of 5 bubblesSleep Quality
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Response from Felipe Morales, Owner at Icon Embassy
Responded 15 Sept 2022
Dear crodriguez2000 , I would like to thank you for having chosen our Hotel for your stay in Madrid and for taking the time to review and recommend our hotel. I completely agree with you, the location is amazing, Salamanca neighborhood is typically a great place to go for quality, traditional Spanish restaurants, here you’ll also find modern eateries, the most important Spanish and international designers and the best brands all have stores here, very close to the more interesting touristic places. We are very happy to know you enjoyed your recent stay. It is great to know for us you appreciated our installations, services and our Ambassadors´s hospitality, like our colleague Francisco who will be happy knowing that his help and assistance your stay was so nice. Thank you for your great review !! Looking forward to welcoming you back in a near future, Kind regards Felipe Morales Host - Hotel General Manager ICON EMBASSY Tel.- +34 91 431 3060 felipe.morales@iconhotels.com
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ronlo41 wrote a review Dec 2022
Seattle, Washington1 contribution
5.0 of 5 bubbles
We really enjoyed staying at this hotel. The rooms were clean, modern, and comfortable, as well as surprisingly quiet given we were right on a busy street. The staff were all quite helpful and friendly. We had the breakfast buffet included and it was very good. The location is perfect for a Madrid visit - a couple of blocks to the subway, a 15 min walk to the Prado and El Retiro Park, with lots of shopping in the area too. The airport is a 25 min Uber away, and Atocha train station and is easy to get to via the subway as is Sol and the Royal Palace. The only slight downside is that there are not a lot of restaurants close by, but if you walk up Calle de Hermosilla you will find a few. We would definitely stay here again!
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Review collected in partnership with this hotel
Date of stay: December 2022
5.0 of 5 bubblesValue
5.0 of 5 bubblesRooms
5.0 of 5 bubblesLocation
5.0 of 5 bubblesCleanliness
5.0 of 5 bubblesService
5.0 of 5 bubblesSleep Quality
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Response from ISABEL LUNA, Atención al cliente/recepción at Icon Embassy
Responded 15 Dec 2022
Dear Ronlo41, Thank you very much for having chosen our hotel and for your wonderful review. It is with great joy that we read your feedback and are very proud of our hotel and its wonderful features: our wonderful location, our professional and welcoming staff, always eager to make our guests feel at home! We hope to welcome you back anytime soon at ICON Embassy. Kind Regards, Isabel Luna Experience Manager Isabel.luna@iconhotels.com
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moises wrote a review Nov 2021
1 contribution
5.0 of 5 bubbles
Normally I don’t write reviews on this platform but as the service that I received from all the staffs in this hotel I should. Everything was perfect.

I was doing checkout early in the morning like 6 am and I was starving. The breakfast service only started at 8 am and no matter what Miguel (staff member) served us a small breakfast so we could leave the hotel satisfied. Congrats Miguel!

I would like to congratulate the managers of this hotel for training his staff very well and making them help the customer no matter what.
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Date of stay: November 2021Trip type: Travelled with family
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Response from Felipe Morales, Owner at Icon Embassy
Responded 27 Nov 2021
Dear Tmoises1234, First of all we would like to thank you for sharing your experience at ICON Embassy Hotel with the TripAdvisor community. It is our pleasure to know that we fulfilled your expectations. We are very pleased to know that you enjoyed your stay at ICON Embassy Hotel. We truly appreciate your positive comments regarding our staff,I will congratulate them on your behalf. Our aim is to make our guests feel at home offering a comfortable stay along with the best service. We are very happy to know that we achieved our goal. Thank your for your trust, Looking forward to welcoming you again soon, Kind regards Felipe Morales Host - Hotel General Manager ICON EMBASSY Te.- +34 91 431 3060 felipe.morales@iconhotels.com
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Answer from Jesús P
Buenos días Sonia, Gracias por su comentarios, será un placer poder ser vuestro hotel de referencia en vuestros viajes a Madrid. Un cordial saludo, Jesús Pagliery Host ICON Embassy
Joanna wrote a tip Mar 2024
Newbury, United Kingdom2 contributions1 helpful vote
5.0 of 5 bubbles
"Taxi stop is just outside of the hotel Metro just a few minutes walk It is about 30-40 minutes walk to Royal Palace and Retiro Park Very safe area "
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Maria D wrote a tip Feb 2023
1 contribution
5.0 of 5 bubbles
"No regrets we had a great stay"
Read full review
ivyforest wrote a tip Oct 2022
Glasgow, United Kingdom65 contributions78 helpful votes
5.0 of 5 bubbles
"Deluxe rooms have balcony"
Read full review
dr_kholoud wrote a tip May 2022
Kuwait City, Kuwait9 contributions10 helpful votes
4.0 of 5 bubbles
"Try it you won’t regret"
Read full review
Clifford H wrote a tip Sept 2019
Upper Marlboro, Maryland368 contributions100 helpful votes
3.0 of 5 bubbles
"Rooms 404 and 605 were nice with balconies. 404 is a larger room with a smaller balcony. 605 is a smaller room with a large balcony."
Read full review
Not the right property for you?
There are more places to choose from in the Madrid area.
PRICE RANGE
£188 - £331 (Based on Average Rates for a Standard Room)
ALSO KNOWN AS
petit palace embassy madrid, petit palace embassy hotel madrid
LOCATION
SpainCommunity of MadridMadridGolden Mile (Milla de Oro) / Salamanca (District) / Recoletos / Barrio de Salamanca
NUMBER OF ROOMS
76
Prices are provided by our partners, and reflect nightly room rates, including all taxes and fees known to our partners. Please see our partners for more details.
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ICON EMBASSY - Updated 2024 Reviews (Madrid, Spain)

Frequently Asked Questions about ICON Embassy
Which popular attractions are close to ICON Embassy?
Nearby attractions include National Archaeological Museum (0.3 miles), Mercado De La Paz (0.09 miles), and Museo de Cera de Madrid (0.3 miles).
What are some of the property amenities at ICON Embassy?
Some of the more popular amenities offered include an on-site restaurant, a lounge, and airport transportation.
Which room amenities are available at ICON Embassy?
Top room amenities include a minibar, air conditioning, and a flat screen TV.
What food & drink options are available at ICON Embassy?
Guests can enjoy an on-site restaurant, a lounge, and breakfast during their stay.
Is parking available at ICON Embassy?
Yes, paid public parking nearby is available to guests.
What are some restaurants close to ICON Embassy?
Conveniently located restaurants include WelkhomeClub, Ornella Velázquez, and Cícero.
Does ICON Embassy have airport transportation?
Yes, ICON Embassy offers airport transportation for guests. We recommend calling ahead to confirm details.
Are any cleaning services offered at ICON Embassy?
Yes, dry cleaning and laundry service are offered to guests.
Are pets allowed at ICON Embassy?
Yes, pets are typically allowed, but it's always best to call ahead to confirm.
Does ICON Embassy offer any business services?
Yes, it conveniently offers a business centre, meeting rooms, and a banquet room.
Which languages are spoken by the staff at ICON Embassy?
The staff speaks multiple languages, including English and Spanish.
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