The Florance
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The Florance

17 Brisbane St, Launceston, Tasmania 7250 Australia
The Florance
Traveller (65)
Premium Queen Suite downstairs.
Room & Suite (8)
Dining (6)

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About

5.0
#2 of 11 B&Bs in Launceston
4.8 of 5 bubbles
Location
5.0 of 5 bubbles
Cleanliness
4.8 of 5 bubbles
Service
4.7 of 5 bubbles
Value
Superbly located within Launceston's CBD, opposite the city's landmark City Park, The Florance is the perfect base to explore the region of Northern Tasmania. Inspired by the park side location, the botanical theme flows throughout the restored Victorian property bringing with it a sense of calm, and the perfect place to rest your weary head having spent the day exploring. We are situated in the hub of the original part of the early establishment of Launceston. Overlooking the incredible trees within the City Park, close to the very best restaurants and bars.
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Property amenities
Free parking
Car park
Free High Speed Internet (WiFi)
Free breakfast
Banquet room
Newspaper
Non-smoking hotel
Private check-in / check-out
Wifi
Complimentary Instant Coffee
Complimentary tea
Special diet menus
Room features
Air conditioning
Housekeeping
Bottled water
Iron
Flatscreen TV
Electric blanket
Walk-in shower
Complimentary toiletries
Hair dryer
Room types
City view
Bridal suite
Non-smoking rooms
Suites
Good to know
HOTEL CLASS
Star ratings are intended to indicate the general level of features, amenities, and services to expect. This property is classified according to Giata.
4.0 of 5 stars
HOTEL STYLE
Centrally Located
Mid-range

Location

17 Brisbane St, Launceston, Tasmania 7250 Australia
Getting there
Great for walkers
Places to stay are graded on a 0-100 scale. The higher the grade, the easier it is for travellers to find restaurants and things to do within walking distance.
Grade: 95 out of 100
95
Launceston Airport
Devonport Airport
41.5 mi
See all flights
93Reviews0Q+A14Room tips

Reviews
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Detailed Reviews
Julie wrote a review Feb 2020
4 contributions
5.0 of 5 bubbles
Following a recommendation from a friend, our group stayed at "The Florance" both prior and following walking the Overland Track. From the moment we entered, we felt a complete sense of luxury and very homely accommodation. The rooms were very thoughtfully and tastefully appointed, décor and furnishings superb to say the least, our beds extremely comfy and we had everything we needed...attention to detail was incredible. Toby and Kate were the most accommodating hosts and very gracious in their manner providing a delicious continental breakfast including an array of cereal and granola, fresh fruit and yoghurt, cheese platter and a variety of artisian breads for toasting. We thoroughly enjoyed our stay at Toby and Kate's little gem "The Florance" and very much recommend to all travellers as it is in a great location and exquisite accommodation.
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Date of stay: January 2020
5.0 of 5 bubblesValue
5.0 of 5 bubblesCleanliness
5.0 of 5 bubblesService
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Glenys L wrote a review Sept 2020
Hobart, Australia29 contributions31 helpful votes
5.0 of 5 bubbles
We stayed at this magnificent property mid week. It was so lovely and quiet. The room had excellent amenities, the wifi was fast and the shower was great. We really appreciated being met by Kate and given the property details. The hotel is within a strolling distance to the city and there are really good eateries near by. The free breakfast provided in the conservatory was also of a very high quality. We highly recommend this property as a great place to stay in Launceston.
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Date of stay: September 2020
5.0 of 5 bubblesCleanliness
5.0 of 5 bubblesService
5.0 of 5 bubblesSleep Quality
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Alison M wrote a review Jan 2021
Hobart, Australia13 contributions6 helpful votes
5.0 of 5 bubbles
Kate and Toby offer the perfect combination of contemporary style and all the comforts we look for. The Florence is recently renovated and all aspects are of a very high standard, it is quietly and graciously beautiful as befits this grand old Victorian house. Breakfast in the bright sunny communal dining area is covid safe but generous in quality and quantity, particularly as it is not additional to the very reasonable room rate.
Kate is a friendly and helpful host and I can’t wait to come back!
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Date of stay: January 2021Trip type: Travelled with friends
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Pceb wrote a review Mar 2021
Kingston, Australia6 contributions7 helpful votes
3.0 of 5 bubbles
I was a bit disappointed after reading the reviews to be honest. The rooms are not big and have no wardrobe, and the hand basin is in the same room as the bed - presumably because it doesn’t fit in the small bathroom. There is no water in the rooms apart from the tap in the bedroom. The toiletries provided are minimal so I was glad I brought my own. The shower has weak water pressure which was a real downside for me after a day of touring and walking. There is no bath. Overall I think it is ok and very clean. But it is certainly not luxurious or particularly well appointed. Would I stay there again? No.
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Date of stay: March 2021Trip type: Travelled as a couple
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Response from john florance, Owner at The Florance
Responded 16 May 2022
Thanks for the review, if you are after a larger room, we would recommend booking our king size room, not the standard queen. Thanks, The Florance
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This response is the subjective opinion of the management representative and not of Tripadvisor LLC.
Keryn69 wrote a review Jan 2020
Mount Maunganui, New Zealand170 contributions48 helpful votes
+1
5.0 of 5 bubbles
We only had one night here, and were exhausted, but we loved every minute. The room was spotless and well appointed. The bed was SUPER comfy and the location was second to none. Highly recommend.
Be aware that breakfast is between 8am and 9am, so if you are leaving early you miss out.
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Date of stay: January 2020Trip type: Travelled as a couple
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Ollie N wrote a review Nov 2021
Burnside, Australia6 contributions1 helpful vote
5.0 of 5 bubbles
This is a lovely, peaceful and picturesque hotel in a perfect location in the city. It is within walking distance to the city centre - restaurants, cafes and shops and all the key attractions in Launceston including the beautiful city park right across the road. The bed is extremely comfortable and the room was exceptionally clean with quality amenities and everything you need and more to relax and be comfortable.

There is private parking at the back. The conservatory is like a cosy cafe with plenty of natural light and a great place to meet fellow travellers and/ or just enjoy breakfast and coffee or tea in.

Kate and her team were very welcoming and friendly, made the booking process very easy and provided great advice on things to do and see. Would love to come back and stay again in future.
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Date of stay: November 2021Trip type: Travelled solo
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Amelia wrote a review Jun 2021
Perth, Australia68 contributions68 helpful votes
5.0 of 5 bubbles
We stayed one night and booked the park facing king and queen bedrooms for a little more space having read reviews and tips . We were not disappointed . The rooms were new , clean and had all the right mod cons fpr a short stay. There is no 24 hour reception , a text is sent with the entrance code which only works from 2 pm checkin and keys are placed in the conservatory .

There is easy parking at the back but it’s important to note that if you have big bags ( as we did) you don’t need to carry them down the steps , there is a side entrance by the lane way to wheel your bags from the car park .

It’s a short walk to the centre of launceston ie shopping mall . It should be noted that park facing views will have street/ traffic noise. Also , it’s an old house so the doors are not completely sound proof.

Breakfast in COVID times was a tray in a paper bag with bowls/ cutlery , Muesli and a banana and apple . Staff will make you a coffee/tea and toast and boiled eggs in the conservatory .
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Date of stay: May 2021Trip type: Travelled as a couple
Room Tip: Book the upstairs rooms , park facing larger rooms for more space and privacy . Contact owners to...
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Nick G wrote a review Feb 2023
Cairns, Australia85 contributions29 helpful votes
5.0 of 5 bubbles
I’ve stayed in many hotels in Launceston and none of them come close to the experience I had at The Florance. Before staying here I didn’t know this place but I’m so glad my employer chose this establishment for us to stay at. Upon arrival we were greeted by Kate and Tony who welcomed us and it was like arriving to a family members home, warm greeting and very welcoming. I was in room room six which was located on the lower level, the room was spacious, very comfortable bed and pillows, very clean and well maintained. Bathroom was very clean with a great shower and ample towels and toiletries. The room had tea and coffee facilities, yummy shortbread, milk and bottled water, wall mounted TV and air conditioning / heater.

Breakfast bags were available each morning (I didn’t eat breakfast but a colleague did and the breakfast bag had a great selection of food), eggs and bacon also available (not sure if this is always available though), also has other breakfast items available. Dining and sitting area was also a perfect addition.

Definitely recommend The Florance - location is perfect, being directly across from City Park (which was perfect for Festivale) and a 10min walk in to the heart of the city. Parking on site is also great too.
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Date of stay: February 2023Trip type: Travelled on business
Room Tip: Parking may be a little tight if you have a large vehicle - best to call ahead if you have a...
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
GenMarty wrote a review Jun 2021
5 contributions
5.0 of 5 bubbles
Beautifully maintained, this little gem certainly didn’t disappoint. Don’t be put off by the smaller rooms as they are very cleverly stocked with lots of hangers and hanging space and perfect if you need a quiet room for sleeping. The whole house is immaculately maintained and Kate whipped up a fabulous COVID breakfast that our whole group thoroughly enjoyed. It was really wonderful to gain lots of insight and ideas over our coffee from Kate who was a wealth of knowledge.
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Date of stay: June 2021
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Tom S wrote a review Feb 2022
3 contributions1 helpful vote
5.0 of 5 bubbles
My mother and had a lovely stay at the Florance. A historic building which has been tastefully fitted out with modern art and clean, elegant rooms with comfortable beds. Private parking at the back of the hotel was a bonus for us and we benefited from such a central location with close proximity to the city attractions. The conservatory is a charming, light and open space in which guests can enjoy breakfast or read in the plant fringed lounge. Kate and Toby were friendly and considerate hosts and we look forward to returning in the future.
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Date of stay: February 2022
5.0 of 5 bubblesRooms
5.0 of 5 bubblesCleanliness
5.0 of 5 bubblesService
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Response from john florance, Owner at The Florance
Responded 16 May 2022
Thank you Tom, we look forward to hosting you again in the future!
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Report response as inappropriate
This response is the subjective opinion of the management representative and not of Tripadvisor LLC.
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anniekeenan wrote a tip Feb 2024
Brisbane, Australia29 contributions4 helpful votes
4.0 of 5 bubbles
"In the heart of Launceston CBD"
Read full review
Nick G wrote a tip Feb 2023
Cairns, Australia85 contributions29 helpful votes
5.0 of 5 bubbles
"Parking may be a little tight if you have a large vehicle - best to call ahead if you have a large vehicle."
Read full review
onyourtrip2021 wrote a tip Nov 2022
7 contributions1 helpful vote
5.0 of 5 bubbles
"The front rooms with Park views are lovely but all rooms would be beautiful."
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Greg B wrote a tip Jun 2022
Perth3 contributions1 helpful vote
5.0 of 5 bubbles
"Room 8 provided a lovely park view"
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David H wrote a tip Oct 2021
18 contributions2 helpful votes
5.0 of 5 bubbles
"Our tip would be to talk to Kate if there are special requirements."
Read full review
Not the right property for you?
There are more places to choose from in the Launceston area.
PRICE RANGE
£133 - £149 (Based on Average Rates for a Standard Room)
LOCATION
AustraliaTasmaniaLaunceston
NUMBER OF ROOMS
12
Prices are provided by our partners, and reflect nightly room rates, including all taxes and fees known to our partners. Please see our partners for more details.
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THE FLORANCE - Updated 2024 Reviews, Photos & Prices

Frequently Asked Questions about The Florance
Which popular attractions are close to The Florance?
Nearby attractions include City Park (0.1 miles), Harvest Market Launceston (0.2 miles), and Bar Two (0.1 miles).
What are some of the property amenities at The Florance?
Some of the more popular amenities offered include free wifi, free breakfast, and free parking.
Which room amenities are available at The Florance?
Top room amenities include air conditioning, a flat screen TV, and a walk-in shower.
What food & drink options are available at The Florance?
Guests can enjoy free breakfast, complimentary tea, and free instant coffee during their stay.
Is parking available at The Florance?
Yes, free parking and a parking garage are available to guests.
What are some restaurants close to The Florance?
Conveniently located restaurants include Novaro's Restaurant, Samuel Pepys Cafe, and Pickled Evenings.
Is The Florance located near the city centre?
Yes, it is 0.2 miles away from the centre of Launceston.
Are there any historical sites close to The Florance?
Many travellers enjoy visiting The Old Umbrella Shop (0.2 miles) and Duck Reach Power Station (2.4 miles).
Does The Florance have any great views?
Yes, guests often enjoy the city view available here.
Is The Florance accessible?
Yes, it offers wheelchair access and facilities for disabled guests. For specific enquiries, we recommend calling ahead to confirm.
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