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Novikov Restaurant & Bar

50A Berkeley Street, London W1J 8HA, England
+44 20 7399 4330
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  • Excellent49%
  • Very good27%
  • Average10%
  • Poor6%
  • Terrible8%
Travellers talk about
“duck salad” (27 reviews)
“dim sum” (79 reviews)
“sushi” (89 reviews)
Open Now
Italian, Chinese, Japanese, Sushi, Asian, Vegetarian Friendly, Vegan Options, Gluten Free Options
50A Berkeley Street, London W1J 8HA, England
All Details
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1 - 10 of 1,968 reviews

Reviewed 1 week ago via mobile

I love Novikov. But I do think it’s a bit overrated. I went for a friends birthday dinner and the service was greasy and attentive. I have a seafood allergy and they made sure I would not have any “accidents” even though I did thanks...More

Thank livehoney
Reviewed 1 week ago via mobile

So I went to the prestigious novikov for my birthday and from start to finish was not impressed. So we had a table for 6 and despite a delay in the preparation for our table the first thing we were told was “you only have...More

Thank perhunmwunsee
Reviewed 1 week ago via mobile

We ate in the Asian side of Novikov. I had heard incredible things so had had high expectations. Sadly they were not met. The food was good, but at the price point there are better options, Roka and Sushi Samba to name two. For direct...More

1  Thank Adam C
Reviewed 1 week ago

Novikov has a Japanese "side," an Italian "side" and a nightclub downstairs. We dined in the Japanese portion: the food and flavors rival the best food I've ever eaten! Each course was better than the previous one which made the entire evening quite the experience....More

1  Thank DStepnick
Reviewed 1 week ago via mobile

It is very evident why Novikov is deemed as one of the more popular destinations in Mayfair, the waiters are always welcoming and approachable. Food is delicious and delivered on time as expected. One particular member of staff by the name of Marcio, made my...More

Thank Ali B
Reviewed 1 week ago via mobile

As it was not the first time at Novikov, we knew what to expect! One more time they were above our expectations! Great ambiance, Fantastic food and amazingly friendly staff! Always the charming GM Salvatore making sure everyone feels welcome and is well treated!!!

Reviewed 2 weeks ago

Every dish was an unexpected delight; superb! The salmon tartare was surprisingly good and well-presented; the savoury tarts were packed with flavour with excellent texture; impressive. The crab linguine was marvellous; the bream main was beautifully cooked. The wine list is very extensive indeed. There...More

Thank SRossC
Reviewed 2 weeks ago via mobile

Overrated restaurant! I went there twice; once to try the asian part and the second time to try the Italian. asian> atmosphere wise hip and full of life.. food not that good. Italian> atmosphere wise amazing cozy fancy. However, very lousy customer service!!!!!!!! Manger, waiters...More

Thank Ibtisam_Alqarni
Reviewed 2 weeks ago via mobile

Went with Freinds as owed a business favour, walked passed a stunning array of fresh fish and veg on the way to the table which is all off menu and sold at market rate. Food was amazing, wine menu so extensive we gave up choosing...More

Thank MrMagoos
Reviewed 2 weeks ago via mobile

Four of us came here for a Saturday Italian birthday meal. It had been booked weeks in advance. We arrived on time but it took a good 10 minutes to get into the restaurant due to hoards of people milling around. We were asked to...More

Thank Kitty S
Set beside some of London's best parks and home to
world-class galleries, luxurious hotels, and famed
thoroughfares, the ultra upscale Mayfair is one of
London's most exclusive haunts. Here the shopping is
haute, the dining is exquisite, and the nightlife is
vibrant. A casual stroll through the area’s chic
streets will reveal that Michelin stars and
chauffeured cars are practically the norm here. Even
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Questions & Answers
Puja P
30 August 2018|
AnswerShow all 4 answers
Response from Candy_Khullar | Reviewed this property |
NO IDEA! I personally wouldn’t go here to eat pizza!!
2 October 2017|
AnswerShow all 3 answers
Response from DorisNaa | Reviewed this property |
Just as JokeTraveller mentioned, it's in Mayfair so people usually dress well. Especially if you'd like to spend sometime at the lounge with live DJ and good music.
2 October 2017|
AnswerShow all 7 answers
Response from bhaskernathmisra | Reviewed this property |
Nopes, There is no Dress Code . Having said that I would advise good smart casuals given the price it would charge you!
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Restaurant Details

Rating summary
  • Food
  • Value
Drinks, Lunch, Dinner, Brunch, After-hours
Restaurant features
Highchairs Available, Reservations, Private Dining, Seating, Waitstaff, Wheelchair Accessible, Serves Alcohol, Full Bar, Accepts American Express, Accepts Mastercard, Accepts Visa, Free Wifi, Accepts Discover
Good for
Romantic, Business meetings, Bar Scene, Special Occasion Dining, Groups
Open Hours
12:00 - 00:00
12:00 - 00:00
12:00 - 00:00
12:00 - 00:00
12:00 - 00:00
12:00 - 00:00
12:00 - 00:00
Location and Contact Information
  • Address: 50A Berkeley Street, London W1J 8HA, England
  • Location: Europe  >  United Kingdom (UK)  >  England  >  London>  > Mayfair
  • Neighbourhood: Mayfair
  • Phone Number: +44 20 7399 4330
  • E-mail
The main entrance off Berkeley Street leads into the Asian Restaurant. Here cool granite walls complement the striking lacquered ebony bar-counter decorated with a jade stone. Materials used in this area - wood, stone and leather - are all natural. A real feature of the Asian Restaurant is its open kitchen. Fronted by an amazing display of seafood and vegetables, it evokes the atmosphere of an Asian food market. Sourcing the highest quality, utilising skillful innovation and preparation from Japan and China to preserve the essence of our product. The Italian Restaurant has a modern but elegant feel, complete with an imposing wood-fired oven, suede wall panelling, handmade Moroccan tiles, mirrors in solid oak frames and chandeliers with candles. Complex, state-of-the-art lighting systems can change the atmosphere from sunrise to sunset, from season to season. The Lounge Bar is a must-visit destination, with an extensive cocktail menu, live music and performances by some of the world’s top DJs.
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