it used to be the best not any more there going hill i used to spend around £30 a week now only £3.60 and after today even less the staff behind the counter very rude

What a great and delicious little hole in the wall to come across while wandering through the Shoreditch area of London. The long line of people waiting to get in was our first clue and then we saw what people were coming out eating. Oh...my! If you are in the area, do not miss their salt beef (corned beef) sandwich on a freshly baked bagel. We also indulged in their almond croissants and if we’d found it sooner than our last day in London, we would have gone back to try other tempting sandwiches and treats. Yum!More

We headed for a treat after a trip to the V&A in Bethnal Green. The queue was huge but we knew it was worth it! Once inside the kids loved seeing the guys out back making the beigels as we wound round in the queue....Prices are so reasonable and fillings are traditional and tasty. The ladies serving are very experienced and served quickly and efficiently. Salt beef is perfection! Kids has a savoury beigel each and a sweet chocolate filled one to share. My kids are now in love with Brick Lane beigels and do not want to eat anything else. Try the coconut slice, it is HEAVEN in a paper bag. Cheapest lunch I’ve brought this summer!More

Several visits over the last couple of weeks. Top notch food - Begels are perfect - we’ve even bought some to take home. The salt beef is delicious - a proper east end experience. Have to say better than the other one next door.

Probably the best salt beef bagel I’ve EVER had. Absolutely sublime and crammed full. Be prepared to queue for 5 minutes. It’s worth it.

Visited this shop for the first time yesterday afternoon as I was in the area. Was served by a rude older woman with blondish hair who did her best to make me feel uncomfortable. The salt beef beigel with pickle and mustard for which I...was charged £6.70, was simple and tasty but due to the poor customer service experience, I won’t be returning.More

The best beigels as always. Salt beef, smoked salmon and cream cheese, let's not forget their cheesecake and apple turnovers. It's just all so yummy!!

Went for lunch - fabulous filling of salt beef, mustard & pickle in a fresh seeded beigel. Delicious. Huge queue, so plenty of opportunity to work out what we wanted. It's a real production line so it's a good idea to know exactly what you...want before getting to the head of the queue to keep things flowing! Big Hi to Fiona who showed us a photo of the (then) Duke & Duchess of Cambridge when they visited the store.More

I don’t get why this place is so hyped, or why there was a queue. I ended up here as a last-minute decision, having heard so many good things about this place. Had to queue for 15 minutes before I could order, staff was rude...and my bagel was old and tough and the filling had zero flavour.More

I ordered 40 beigels online for a friends hen do & was messaging them on Instagram when the other didn't go through straight away. The person replying to me was so quick at responding and helpful. I then added some extra beigels on and once...again they were so quick to respond and let me know that it all went through correctly. The beigels turned up on my door at 2pm on the dot. Amazing customer service- 10/10. And I already know how good they taste!!!More

had just gotten to town and checked into my hotel (had arranged an early check in) so wanted to get something for breakfast. I saw this place and walked over. The counter guy was great very friendly and helpful. I ordered the smoked ham and...the counter guy suggested adding cheese and swore I would love it. Man was he right. The bagel itself was nothing special (ok I am comparing to NY./NJ bagels) but it was not bad. I was expecting the sandwich to be cold but no without asking he toasted it and it was perfect. Sorry I didn't go back later in my trip.More

the3 staff were very rude and i go 3 times a week each time spend 10 pound i had a lot of cheese cake donouqhts and strudel four bags and i was asked ten pence to put the goods i8f and a message we have...put our prices up the shop assistant words were you pay for a bag or do not come in the shop is this correct behavior when you have very delicate cheese cake i may not go in again to this shop as i spend an average £40 a weekiMore