We noticed that you're using an unsupported browser. The TripAdvisor website may not display properly.We support the following browsers:
Windows: Internet Explorer, Mozilla Firefox, Google Chrome. Mac: Safari.

NY Fold

103 Charing Cross Road | Soho, Leicester square, Covent Garden, London WC2H 0DT, England
+44 20 7287 6633
Certificate of Excellence
All photos (145)
Map updates are paused. Zoom in to see updated info.
Reset zoom
Updating Map...
  • Excellent60%
  • Very good18%
  • Average9%
  • Poor7%
  • Terrible6%
Travellers talk about
“ny pizza” (25 reviews)
“chicken parm” (5 reviews)
“buffalo wings” (4 reviews)
Open Now
Italian, American, Pizza, Fast food, Vegetarian Friendly, Vegan Options
103 Charing Cross Road | Soho, Leicester square, Covent Garden, London WC2H 0DT, England
All Details
Top 3 Reasons to Eat Here
Sponsored by: NY Fold
1. Two days to make our pizza
"Stumbled across this pizza restaurant on a visit to London - Wow!"
See reviews that mention Amazing Pizza
2. Service like no other
" The service was some of the best we’ve had in London."
Chris B
See reviews that mention service
3. Great bang for your buck
" Overall, incredible value for money and really tasty food."
See reviews that mention value
Write a ReviewReviews (394)
Traveller rating
Traveller type
Time of year
  • More languages

1 - 10 of 368 reviews

Reviewed 1 week ago via mobile

We stopped here between theatre showings and overall it was a alright experience. Let’s delve a little deeper. Alright probably sums up this place. The pizza was ok. We had the butchers which was basically a meat feast. If anything there was too much topping,...More

Thank Matt W
Restaurant's Favourite
Reviewed 26 February 2018 via mobile

Loved the visit today. Monday night all you can eat pizza is fantastic, a sample of various pizzas from their menu. Not only a bargain, but the best pizza I’ve tasted in a long time. Service was outstanding. Drinks refilled without a prompt, by lovely,...More

2  Thank Hatfield_harsin
Michael W, Owner at NY Fold, responded to this reviewResponded 27 February 2018

We are so happy you liked all you can eat. We try to make it a great deal for people to get over those Monday blues and for those of us who do not run to the gym after a busy weekend. Your words are...More

Reviewed 1 week ago

Decent enough pizzas but would say they were special. considering the location, I cant complain too much about the price, there are definitely better places but at the same time, this place wasnt bad. the pizzas, albeit, not out of this world, will not disappoint.

Thank Aziz H
Reviewed 3 weeks ago

The closest thing to NYC pizza I’ve had in the UK. Think of Homer Simpson or Joey Tribbiani and you know the kind of pizza I’m talking about here. Massive slices, piping hot and gorgeously messy to eat (even if you fold it the right...More

Thank Andipr
Reviewed 8 June 2018 via mobile

I have always found the food in NY Fold very edible and quite reasonably priced. It makes a pleasant change from eating in the large chain restaurants. The portions are very filling so maybe don’t order quite as much as you think. For a fast,...More

Thank mlharvey86
Reviewed 30 May 2018 via mobile

Visited this amazing place for lunch today, was not expecting such a massive serving despite having seen pictures of it. Originally didn't order any drinks with our meal,however the brilliant lady who served us brought us some tap water over and continued to refill it...More

Thank bethanyybbm14
Michael W, Owner at NY Fold, responded to this reviewResponded 7 June 2018

Thank you so much for your kind words. We really try so hard on service. It is so important to us. It is so hard to be perfect but we try to do the best we can. So happy you liked it and hope to...More

Reviewed 28 May 2018 via mobile

Our small family of four wanted a taste of some NY style pizza. One of the best things is the free refills on drinks. Having lived in Europe for over 8 yrs I do miss this basic nicety that we have in the USA and...More

Thank Will B
Michael W, Owner at NY Fold, responded to this reviewResponded 29 May 2018

Sorry, you experienced this. We received two one stars from the people next to you. We will keep trying.

Reviewed 28 May 2018 via mobile

The place was dead, my friends and I came as a group and we're laughing and having a nice time, until the waitress decided to shush us. Then the waitresses proceeded to continue with the poor service by rudely saying 'excuse me!" When giving us...More

Thank ddjames1995
Michael W, Owner at NY Fold, responded to this reviewResponded 29 May 2018

I am sorry if your situation was not handled to your satisfaction. We received complaints from a family as you can see. We can always do better I guess and we will keep trying.

Reviewed 28 May 2018 via mobile

We visited NY Fold in Soho 26/05/2018, I had recommended it as a place to go for goodbye drinks as our friend was leaving to go back home to Taiwan for good and I had been there previously. I initially booked 9 people on the...More

Thank _laura_jayne_93
Reviewed 13 May 2018

Visited this pizza place for dinner takeaway as I had a whole day of shopping and wanted to just get back to my hotel to rest with some dinner. There are plentiful of options and to be honest, one is never enough. The pizza is...More

Thank jhsteven12
The go-to district for a good time in London, Soho
hosts a wealth of world-class theatres and a
compelling lineup of cafes, restaurants, pubs, bars,
and clubs. At Soho's core is London's original Red
Light District and the epicenter of the LGBT scene –
and thus the city's hottest nightlife. For shopping
enthusiasts, Soho is not only the home of London's
greatest concentration of boutique shops, but also the
Nearby HotelsSee all 1,086 hotels in London
The Z Hotel Soho
1,819 reviews
.03 miles away
Mimis Suites London
2 reviews
.06 miles away
690 reviews
.09 miles away
Mimis Hotel Soho
258 reviews
.11 miles away
Nearby Restaurants
Jamon Jamon - Soho
1,193 reviews
.01 miles away
Il Cucciolo Ristorante Italiano
215 reviews
.02 miles away
293 reviews
.02 miles away
Nearby Attractions
Phoenix Theatre
675 reviews
.03 miles away
Prince Edward Theatre
877 reviews
.06 miles away
Palace Theatre
868 reviews
.06 miles away
House of Minalima
154 reviews
.06 miles away
Ask a question
Questions & Answers
Valdenir V
7 July 2018|
AnswerShow all 4 answers
Response from Escape-overseas | Reviewed this property |
Its a restaurant - unless its a service dog for the blind I would have thought highly unlikely.
9 March 2017|
Response from annabel w | Property representative |
Yes, our chicken is halal.
Alice W
12 November 2015|
AnswerShow all 4 answers
Response from ShalomMK | Reviewed this property |
Not at all, this place is very casual...
Improve this listing

Restaurant Details

Rating summary
  • Food
  • Value
Average prices
Lunch, Dinner, After-hours, Brunch
Restaurant features
Delivery, Takeout, Reservations, Seating, Waitstaff, Wheelchair Accessible, Serves Alcohol, Wine and Beer, Accepts Mastercard, Accepts Visa, Digital Payments, Free Wifi, Highchairs Available, Accepts Credit Cards
Good for
Groups, Child-friendly, Kids
Open Hours
12:00 - 00:00
11:30 - 00:30
11:30 - 00:30
11:30 - 00:30
11:30 - 00:30
11:30 - 00:30
11:30 - 00:30
Location and Contact Information
  • Address: 103 Charing Cross Road | Soho, Leicester square, Covent Garden, London WC2H 0DT, England
  • Location: Europe  >  United Kingdom (UK)  >  England  >  London>  > Soho
  • Neighbourhood: Soho
  • Phone Number: +44 20 7287 6633
Named in honour of how pizza is eaten in New York City - no forks or knives required - NY Fold will offer great value, award-winning, pizza (together with hand made foccacia sandwiches, fresh pastas, salads, desserts and American beers) served with passion and personality in a relaxed, New York-style environment.
Is This Your TripAdvisor Listing?
Own or manage this property? Claim your listing for free to respond to reviews, update your profile and much more. Claim Your Listing