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General Merchants (EAST)

481 Upper Newtownards Road, Belfast BT4 3LL, Northern Ireland
+44 28 9065 2708
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  • Excellent54%
  • Very good22%
  • Average13%
  • Poor7%
  • Terrible4%
Travellers talk about
“brunch” (58 reviews)
Closed Now
Cafe, British, Vegetarian Friendly, Vegan Options, Gluten Free Options
££ - £££
481 Upper Newtownards Road, Belfast BT4 3LL, Northern Ireland
All Details
Write a ReviewReviews (383)
Traveller rating
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1 - 10 of 382 reviews

Reviewed 1 week ago via mobile

I love this place and we were here for breakfast. No issues with the food, it’s great, but the waitress that served us really should look for employment that doesn’t involve meeting the public. She really needs a visit to charm school. Piercings and tattoos...More

Thank Night-train88
Reviewed 1 week ago via mobile

We had breakfast here on a Sunday morning. Great variety on menu. Coffee is excellent. Breakfast was very tasty, wanted to order all the menu. Prompt and friendly service. Can’t wait to return and have lunch

1  Thank ColinI42
Reviewed 4 weeks ago via mobile

Good location, great on a sunny day, staff are cool, need to change up the menu, get them creative juices flowing GM !

Thank vickyallen27
Reviewed 14 October 2018 via mobile

Delicious breakfast on a wet morning... good coffee, excellent food and friendly staff. Vibrant atmosphere and a good variety of menu options

1  Thank Lizzy H
Reviewed 26 September 2018 via mobile

Had breakfast today with my wife. I had the corn fritters and they were very tasty. The poached egg and avocado were a great accompaniment. My wife had bacon and egg on toast which she enjoyed. We also shared a banana bread, this was delicious!!!...More

Thank stephenmcc25
Reviewed 10 September 2018 via mobile

I used to come in all the time only for the famous benny... possibly the tastiest breakfast item I have EVER eaten. However over the past few months it has constantly been tinkered with and now contains cheap ham hock and some sort of apple...More

2  Thank Connor M
Reviewed 9 September 2018 via mobile

Really lovely tasty Sunday brunch - great to see local produce show cased and lots of healthy choices available if that’s what you are after but you can go full monty breakfast too. Great coffee & tea ! Great vibe - lots of chattty bubbly...More

Thank NI_Triper
Reviewed 7 September 2018

The General Merchants is a great place to eat. The most convenient branch for me is their Upper Newtownards Road, but there are other outlets (equally delicious!). My favourite thing to have here is the "Manwich". Try it, you'll really enjoy it, although it isn't...More

Thank j_travels_1999
Reviewed 6 September 2018 via mobile

The food is top, the coffee is fantastic and the staff are lovely! Reasonably priced with specials that change regularly...this is definitely the place for breakfast

Thank Fionn G
Reviewed 25 August 2018

Just back from a lovely night with gorgeous food and great service . So glad to see them open again in the evening . Really good value . Byo .

1  Thank Honey117
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Ask a question
Questions & Answers
21 February 2016|
AnswerShow all 6 answers
Response from hsarmstrong | Reviewed this property |
Yes there is an outside sitting area where you can watch the world go by.
17 July 2015|
AnswerShow all 2 answers
Response from DanielD1980 | Property representative |
Yes, it is but only through the front door. There are seats outside for good weather and all our facilities are suitable for someone in a wheelchair. Hope to see you soon! Daniel, Supervisor
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Restaurant Details

Rating summary
  • Food
  • Value
Average prices
US$6 - US$17
Breakfast, Lunch, Dinner, Brunch
Restaurant features
Takeout, Reservations, Outdoor Seating, Seating, Waitstaff, Parking Available, Street Parking, Free Off-Street Parking, Highchairs Available, Wheelchair Accessible, Accepts Mastercard, Accepts Visa, Free Wifi, Accepts American Express, Accepts Credit Cards
Good for
Local cuisine, Child-friendly, Kids
Open Hours
08:00 - 17:00
08:00 - 17:00
08:00 - 17:00
08:00 - 22:00
08:00 - 22:00
08:00 - 22:00
08:00 - 22:00
Location and Contact Information
  • Address: 481 Upper Newtownards Road, Belfast BT4 3LL, Northern Ireland
  • Location: Europe  >  United Kingdom (UK)  >  Northern Ireland  >  Belfast
  • Phone Number: +44 28 9065 2708
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