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Hours
Tue
10:00 - 18:30
Wed
10:00 - 18:30
Thu
10:00 - 18:30
Fri
10:00 - 18:30
Sat
10:00 - 18:30
Details
Someone from this business manages this listing.
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CUISINES
American
Special Diets
Vegetarian Friendly, Gluten Free Options
Meals
Breakfast, Dinner, Drinks
features
Is this a cafe?
Details
About
American Bakery in Florence since 1993 specialized in US goodies such as cheesecake, carrot cake, fudgecake, red velvet, brownies, birthday cakes etc. First to introduce cake design in the city . We've been creating bespoke wedding cakes for over 24 years and delivery them in Tuscany and Italy.
CUISINES
American
Special Diets
Vegetarian Friendly, Gluten Free Options
Meals
Breakfast, Dinner, Drinks
FEATURES
Delivery, Takeout, Seating, Wheelchair Accessible, Cash Only
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4.5
133 reviews
Excellent
83
Very good
32
Average
7
Poor
4
Terrible
7
Splendid C
London2036 contributions
May 2021 • family
I communicated by email with Masha to make a large red velvet birthday cake for a birthday and provided her with a photo of how I would like it decorated. Masha and team did a fantastic job. Beautiful cake and also great canapés. Perfectly organised for pick up on the designated day and great communications throughout. Definitely recommend this place.
Written 17 May 2021
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Ross M
2 contributions
Apr 2020 • none
I ordered a birthday cake for my partner's birthday on Tuesday night, just to give it a shot, but did not expect much because of the lock down situation. Masha replied early next morning, and the next day a delicious cheesecake birthday brunch treat was delivered to us, complete with the personalised letters and strawberries on top! Thank you so much for making our day Sugar & Spice! <3
Written 30 April 2020
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
PORUTOTAGE V
2 contributions
Nov 2019 • solo
It was ordered for me for my birthday and great cake and will be visiting again as worth trying it again.
Written 1 December 2019
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
141CYA
Boston9 contributions
Dec 2021 • none
Not sure why my friend continues to stop by to get desser. Yes, I am from theUSA but I like good food. This isn’t.
The carrot cake we ordered in 2017 was great. We ordered on a couple of years ago for thanksgiving and it was thrown away.
December 2021: friend picked up carrot cake, red velvet cake and cheese cake. All thrown away.
I don’t care that Julia Child patted you on the head. You make dry cake that doesn’t taste as it should and your frosting? An abomination. Sugar and water glaze on a carrot cake with whipped crepe in the middle. No. Cream cheese frosting is traditional. The red velvet cake tasted like soap according to our guest who requested this. And the frosting? More whipped cream.
Honestly, freezer cakes in the USA are better.
Mother and daughter team, if you are tired …. Close the shop and stop robbing people.
Disgusting. Will never go back (3 times are enough) and I suggest you either bake your own or wait until you are stateside to eat traditional, old fashioned cakes and food.
Written 4 December 2021
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
468jaclynn
San Francisco41 contributions
Nov 2019 • family
If I could give a zero star rating I would. My husband and I got married in 2014 and used Sugar and Spice for our wedding cake (pumpkin cake with vanilla buttercream). We came back to Florence to celebrate our 5th wedding anniversary and wanted to reorder our wedding cake. I reached out to Sugar and Spice in September to order our cake for pickup on 27/11/2019 and paid for it via PayPal back in September.
Fast forward to 27/11/2019 - my husband and I walked over a mile to reach the bakery from where we were staying in Florence. When we arrived at the bakery and said we had an order to pick up, the owner, Masha, said she completely forgot to write down the order when we placed it in September. She rattled something to the extent that she was “very busy” and that it slipped her mind - no apologies for any of this being their fault. She then offered to put together a new cake on the spot, but said she only had pumpkin cakes available with nuts (we had ordered it without). We agreed to this, because we did not want to leave and make the trek back over to the bakery (we have a small baby and didn’t want to waste anymore time). We ended up sitting in her bakery for a good 30-45 minutes before the cake we ordered back in September was ready. At no point did we receive any real genuine apology and she never even offered us a cup of coffee or a pastry while we waited on them to fix THEIR mistake.
Fast forward to later that evening...We cut the cake and after taking a bite, we discovered it was carrot cake and not pumpkin cake after all! This was incredibly disappointing, not to mention, the cake made my mom incredibly ill that evening. I emailed Masha in the morning and explained that we got the wrong cake, and instead of apologizing, she insisted that she did not give us the wrong cake. I sent her a picture of the inside of the cake - pieces of carrot clearly visible - and asked for a refund.
She asked to come by where we were staying on 29/11/2019 to give us the refund. When she arrived at our apartment, she came in with a foul attitude and flung an envelope with money on the table and began to fight with us insisting that our cake was still a pumpkin cake. Never once did she apologize or ever try to make things right. In fact, she brought cakes wrapped in foil to prove her point that she gave us the right cake. As an educated adult, I know the difference between the flavor of pumpkin cake and carrot cake, and we just told her that we will agree to disagree. Masha was incredibly rude and had the most worst attitude of any business owner I’ve ever dealt with. What happened with our cake was 100% their fault. I would NEVER recommend this bakery to anyone - no customer service and you might risk your order not being made.
Written 1 December 2019
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Firox
New York City1 contribution
Apr 2019 • family
Sugar and Spice made the cake for my sons baptism over Easter this year. Not only were they easy to communicate with, the cake tasted and looked fantastic. I sent some photos of how I would like the cake to look, they exceeded my expectations. They also provided other desserts and they were also great! I can’t recommend this bakery enough! We will definitely return in the future.
Written 24 June 2019
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Emjoe98
Westchester County3 contributions
May 2019 • family
I wanted to make sure our son had a nice birthday celebration. He's studying in Florence, had only been there a week. I emailed Sugar & Spice. Masha and Saskia responded within 24 hours. A few emails, a (reasonable) PayPal payment, and all set. Not enough time to choose particulars other than chocolate/fudge. Luckily a friend was able to pick it up for us. The cake was lovely and delicious (I've heard). Great communication from the proprietors and very reliable. What a service!
Written 30 May 2019
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Sherry M
Chicago3 contributions
Mar 2019 • family
Imagine not being able to celebrate your daughters 21st birthday in person as she is studying abroad! I reached out to Masha at Sugar and Spice and she made my daughter a beautiful delicious chocolate birthday cake. Everything was handled online and through PalPal. It was seamless and as promised. My daughter was able to pick up her cake and said it was the best part of her day. THANK YOU Masha and Sugar and Spice. You’ve made this distant Mom VERY HAPPY!!
Written 13 March 2019
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Lori A
19 contributions
Oct 2018 • family
Awesome! 5 stars! Marsha and Saskia are wonderful. I was looking for a way to wish my daughter a Happy Birthday. She is an American studying in Florence and I read about Sugar and Spice. The ladies returned my email promptly about a cake surprise. They are located at Via dei Servi 43. I ordered a chocolate fudge cake, paid thru PayPal (very easy) and paid for delivery. My daughter slept thru her alarm which was very unfortunate but was able to pick up the cake and the ladies were very nice despite having to wait at the door with no answer. Thank you for your patience and kindness. If you are in Florence please stop by the store, they have beautiful pastries! If you are out of the country and need to surprise someone I highly recommend contacting them at info@sugar-spice.it
Written 27 October 2018
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Scott P
2 contributions
Sept 2018 • family
Sugar and Spice delivered a beautiful cake, decorated with our specifications, to our daughter at the exact time and location we requested! They included candles and a card for us as well. Masha was very responsive to our emails and the whole process was very easy. I would highly recommend them to any parent who needs to send their student s surprise from a special day.
Written 11 September 2018
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Sonia S
New York City60 contributions
Sept 2018 • family
I’ve order a cake for my mother in law’s bday celebration and I must say the service and the cake was great. Next time in Florence, I would definitely order again from this shop.
Once again, Thank you for making her day special.
Written 3 September 2018
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Les W
2 contributions
Jul 2018 • family
I sent an email asking for a price to make a cake for my wife's birthday and provided a picture of the type of cake I would like, along with questions about the size and filling.
I received an email from Masha with suggestions and explaining everything so we ordered it from the UK via PayPal with a delivery date to our apartment in Florence. We told her what our address was and she gave us a time for delivery.
I emailed Masha to confirm we had arrived and on the was pleased to see that Masha was delivering the cake herself. We took the cake which was well protected and saw that she had decorated it perfectly - just as we had asked for.
My wife and family were completely blown away with the cake (my wife didn't believe I'd been able to order such a beautiful cake myself, online, and from another country!).
The cake itself tasted wonderful and kept well for several days (in the fridge).
I'd highly recommend Sugar & Spice as their cakes and service are second to none.
Masha - thanks for making my wife's special birthday one to remember! :)
Written 28 July 2018
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
a2lsingh
Mumbai18 contributions
Jul 2018 • family
My sister was vacationing in Florence, Italy during her Wedding Anniversary. We wanted to add some sweet memories and decided on having a cake delivered to her. Considering that I am based in India, executing this plan appeared a challenge with anticipated barriers like service availability, reliability and most of all, language (i.e. English vs Italian). All this till I discovered Masha from Sugar & Spice.
The team (Masha & Saskia) is very accessible and responsive through email and phone. I ordered a cheesecake for delivery. The entire experience from choice of item/recommendation to order placement, payment, order confirmation and on-time home delivery in Florence was a delight. The service was very professional considering I had no means of enforcing compliance to all my requirements from across international borders except trust.
Thank you ladies-keep up the good work! If I ever get to stop by Florence, I’ll definitely hop-in for a scoop.
Written 10 July 2018
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Jean M
13 contributions
May 2018 • solo
My daughter was studying abroad in Florence, and was going to have her first birthday away from home. I reached out to Masha at Sugar & Spice and she got amazing cupcakes delivered on her special day, making me a hero Mom from across the pond.
Written 6 June 2018
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
l292
2 contributions
Feb 2018 • solo
I ordered chocolate chip cookies for my daughter for Valentine's Day. Masha & Saskia were very easy to communicate with by email and they were very accommodating. They ended up being ill on the day of pick up and made special arrangements for the order to be picked up next door. My daughter said that they tasted delicious and that they reminded her of home. It was ironic that they are located on the same street that she lives on!
Written 18 February 2018
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
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