We noticed that you're using an unsupported browser. The TripAdvisor website may not display properly.
We support the following browsers:
Windows: Internet Explorer, Mozilla Firefox, Google Chrome. Mac: Safari.
Want the lowest hotel prices? You're in the right place. We check 200+ sites for you.
Map updates are paused. Zoom in to see updated info.
Reset zoom
Updating Map...
Get directions
4907 Courthouse Street, Williamsburg, VA 23188
+1 757-229-1004
11:30 - 22:00
Open now
See all hours
Sun 12:30 - 22:00
Mon - Thu 11:30 - 22:00
Fri - Sat 11:30 - 22:30
More Info
Add Photo Write a Review

41 Reviews from our TripAdvisor Community

Traveller rating
Traveller type
Time of year
Showing 40: English reviews
Williamsburg, Virginia
Level Contributor
147 reviews
70 restaurant reviews
common_n_restaurant_reviews_1bd8 47 helpful votes
4 of 5 bubbles Reviewed 7 January 2017 via mobile

After the movie my friends and I like to go over to Sweet Frog for some frozen yogurt. The flavors change so we always find a favorite. There are tons of toppings but remember you pay by the weight. Plus a little is great and not as bad for your weight.

Thank ppark0927
Williamsburg, Virginia
Level Contributor
17 reviews
17 restaurant reviews
common_n_restaurant_reviews_1bd8 1 helpful vote
5 of 5 bubbles Reviewed 26 August 2016

When you walk in, this place is colorful, bright, and the staff greet you with a welcoming smile and wave. The yogurt is thick and delicious, and the flavors are always changing. They also have gelato, which I love! The toppings are also great. There is a huge variety of fruit, candy, chocolate, nuts, and every yummy topping possible. Top... More 

Thank StingRea2318
Level Contributor
32 reviews
3 restaurant reviews
common_n_restaurant_reviews_1bd8 20 helpful votes
5 of 5 bubbles Reviewed 11 August 2016 via mobile

Visited this location which was clean and the yogurt selections were very good. Although the price can add up very quickly, I would visit there again.

Thank erickan_12
Williamsburg, Virginia, United States
Level Contributor
4 reviews
4 restaurant reviews
common_n_restaurant_reviews_1bd8 1 helpful vote
5 of 5 bubbles Reviewed 9 July 2016

Sweet Frog is great - very friendly staff, and our favorite yogurt - good selection of flavors... we only wish that peanut butter was available more often - love to combine it with chocolate, along with peanut butter syrup!

Thank Andrew C
Level Contributor
88 reviews
55 restaurant reviews
common_n_restaurant_reviews_1bd8 28 helpful votes
5 of 5 bubbles Reviewed 26 June 2016

This location doesn't have as many flavors on tap as our home store does, but the toppings were fabulous!

Thank MGrahl
Williamsburg, Virginia
Level Contributor
24 reviews
12 restaurant reviews
common_n_restaurant_reviews_1bd8 9 helpful votes
5 of 5 bubbles Reviewed 27 February 2016 via mobile

Best yogurt! Next to regal cinema in New Town. Friendly staff. Great choices that change daily. Love to stop in after a movie.

Thank flosm32
Williamsburg, Virginia
Level Contributor
54 reviews
39 restaurant reviews
common_n_restaurant_reviews_1bd8 25 helpful votes
3 of 5 bubbles Reviewed 4 January 2016

Sweet Frogd are what they are....just another frozen yogurt franchise shop. It is convenient to the New Town Multiplex.

Thank tecgrp
Level Contributor
74 reviews
36 restaurant reviews
common_n_restaurant_reviews_1bd8 11 helpful votes
2 of 5 bubbles Reviewed 12 September 2015

Consistency poor, flavor lacking and price gouging. By far one of my least favorite cold treats in Williamsburg. Fair at best.

Thank Jr/Robert H
Prestbury, United Kingdom
Level Contributor
17 reviews
14 restaurant reviews
common_n_restaurant_reviews_1bd8 22 helpful votes
5 of 5 bubbles Reviewed 19 May 2015

Great concept - help yourself frozen yogurt and toppings, delicious flavours that change regularly, in a lovely setting with tables if wanted in and out!

Thank Jennie D
Calgary, Canada
Level Contributor
42 reviews
31 restaurant reviews
common_n_restaurant_reviews_1bd8 17 helpful votes
5 of 5 bubbles Reviewed 9 September 2014

We've been frequent visitors to Sweet Frog for years and after having gone to other similar establishments, Sweet Frog is the best. It is bright and cheery with a great location next to the New Town cinemas. There are numerous flavours of frozen yogurt offered and peach is one of our favourites. Too bad it's only available during the summer.... More 

Thank AlbertaVirginiaGal

Been to Sweet Frog? Share your experiences!

Write a Review Add Photos & Videos

Is This Your TripAdvisor Listing?

Own or manage this property? Claim your listing for free to respond to reviews, update your profile and much more.

Claim Your Listing
Improve this listing

Restaurant Details

Rating summary
  • Food
    4.5 of 5 bubbles
    4.5 of 5 bubbles
  • Value
    4 of 5 bubbles
    4.5 of 5 bubbles
Restaurant features
Seating, Wheelchair Accessible
Good for
Open Hours
12:30 - 22:00
11:30 - 22:00
11:30 - 22:00
11:30 - 22:00
11:30 - 22:00
11:30 - 22:30
11:30 - 22:30
Location and Contact Information
  • Address: 4907 Courthouse Street, Williamsburg, VA 23188
  • Location: United States  >  Virginia (VA)  >  Williamsburg
  • Phone Number: +1 757-229-1004

Questions & Answers

Questions? Get answers from Sweet Frog staff and past visitors.
Posting guidelines
Typical questions asked:
  • Do you have gluten-free options?
  • Is there a dress code?
  • Do you allow dogs on the outdoor patio?