Just been reading a TR and noticed someone travelling first class and to be honest it didn't sound very first class to me.
The only things that seemed to differ from economy was the bigger seats, free soft drinks and coffee etc and a fruit bowl handed round.
Now i have only flown first class once from Bangkok to Amsterdam with China Airlines of Taiwan and believe me it was better than that. Huge flat beds, the finest of champagne and some of the finest dining one could wish for. Also a travel bag for each passenger with very expensive stuff in it. Yes before you ask how much it was, it wasn't, it was an air miles free upgrade to business class, which was full, so they stuck me in 1A. Bonus eh!
I dunno, perhaps its just domestic? Whatever it seems an awful lot of money to splash out for little return. Enlighten me.