It is not really a new 1st class. It is only 1 room / 'residence' per aircraft and only on the A380.
Great marketing and advertising.
Etihad has firm orders for 10 A380 only. That makes 10 "residences" in the total fleet.
Some more info: gulfnews.com/business/aviation/etihad-to-lur…
To me the crux here is this..
"James Hogan, President and CEO of Etihad Airways, said the pricing structure is far more attractive than the up to $160,000 it costs to fly in a private jet from Abu Dhabi to London."
I think the EY is going for those travel budget and/or travel needs are somewhat on the "tipping point" of going private jet versus the most upper class commercial offering...
I suspect that for larger groups, where the EY offering is going to be too small, then means a charter or exclusive jet is better or more economical on a per-person basis, and for those who are smaller groups, the EY offering is going to be the more cost-effective route.
Given what I suspect is their premium cabin passenger demographic, I suspect this is going to be a net good move for them.
Stick a product on top of the pyramid, and there will always be someone interested. To put it in perspective, there are hotel rooms around the world that go for $40-60,000/night - and people actually pay it
It does seem that they are moving a bit into sister company Royal Jet territory. I guess guess that they will not be refitting Air Berlin to match :-)
From what I understand it will cost around GBP 12'000 for a ticket to London in the 'residence'. And again it only will be in their rel. small A380 fleet.
Again, this is not really a product offering to generate money. This is advertising to change the perception of the airline. And it works. There is newspaper, radio and even TV coverage. The cost to buy the amount of advertising would have been very expensive. Plus they probably will claim a Guinness world record. which gives them even more coverage.
-:- Message from TripAdvisor staff -:-
This topic has been closed to new posts due to inactivity. We hope you'll join the conversation by posting to an open topic or starting a new one.
To review the TripAdvisor Forums Posting Guidelines, please follow this link: http://www.tripadvisor.com/pages/forums_posting_guidelines.html
We remove posts that do not follow our posting guidelines, and we reserve the right to remove any post for any reason.