I suggest that Tripadvisor not draw its experts from the tourism business community. Bias can be reflected in a number of ways outside of promoting one's particular business. I have read misleading information about the affects of climate at particular times of year, for example, encouraging people to come and enjoy activities inappropriate for climate conditions at that time of year. If the advice on this site is to be truly useful, it must be unbiased. Surely there are private citizens in tourist areas who could better fulfill the "expert" function.