I hope TA and its users are monitoring the reviews posted that are immediately following a bad review on many motels. Most of these postings are people who've written one review and often live close by. (i.e. "plants" of the hotel management) I believe that there should at least be some way to encourage readers to scroll through several reviews to see what is being said about a property besides the most recent glowing reviews. I just hope people are smart enough to not be fooled!! What is TA doing, if anything, to prevent this process from becoming useless because of the fraudulent reviews?