I have been very concerned lately about the integrity of some reviews. I have first hand knowledge of one TA Reviewer who has blatently given a very poor rating to a hotel becasue their own unfair demands were not met by the hotel in question. The reviewer was drunk for the majority of the stay, demanded tables in a restaurant which had been booked by other guests, was physically aggressive to staff and vomitted in the hotel bar area in front of other guests. Because this behaviour was not tolerated by the hotel manager, the poor review was given.
Tripadvisor should demand the respect of travellers and business owners alike.It is only by ensuring that reviewers give an open, honest opinion of their experiences that it can be relied upon as a medium for sound and accurate information . People who use TA just to air their own grievances should be stopped from doing so. I have no issue with people genuinely giving a poor review for poor service and accommodation if it is true and had been raised with the establishment concerned at the time. The establishment must be given an opportunity to rectify any issues before reviewers go to print.
I am just an ordinary reviewer who provides what I feel to be helpful, independent information to other travellers.