We do not understand why our star rating doesn't increase. We have had 4* plus ratings over the past 2 years and still we are stuck on 3.5*
We are very high on every other review site (Booking.com, Laterooms etc) and have spent a great deal on upgrading the building, gaining more stars from the AA and staff training and even changed some of the management team. Yet, we are still rated on the lower end of the review ladder.
There appears to be nothing we can do to improve this, except sell the business and start again!
Any advice would be appreciated!