Can anyone advise on the correct thing to do when the pattern of reviews - rather than one individual review - looks suspicious? Locally an Indian take-away has shot up to number one of the restaurant list ( tripadvisor.co.uk/Restaurant_Review-g504077-… ). Up until August 2012 there had been 2 reviews in the previous 12 months then in September there were 18 reviews, October 15 reviews, November 8 reviews and 5 so far in December. Of these 46 reviews (all but one of which were Excellent or Very good) over half were by people who signed up just to review this little take away and another quarter by people with only two reviews to their name.
I don't know anything against the restaurant - it may be very good - but it has come from nowhere to overtake some good, well established places. Is there anyway TPTB can spot this sort of thing or investigate it if reported?