I am visiting hospital in London & need to stay overnight the Holiday Inn Regents Park seemed perfect for me.
I checked the IHG website & the best price for 28 February was the 21 day super saver rate of £156, a rate that has
a non refundable deposit in the event of cancellation.
Never one to accept advertising claims at face value I searched a couple of sites to check the price, & within 5 minutes
found the same room at the same hotel on the same dates with the same terms for £106.
I therefore called the Best Price Guarantee helpline (overseas call centre) & was told I had to pre-book & pre-pay for
my room via the IHG website @ £156 then submit a claim.
What concerned me was that by the time IHG decided to verify my claim the cheaper price with Hotelopia would no longer
be available. When I asked about this I was just told to read the T & C's which wasn't very helpful at all.
I therefore decided to call guest relations to ask about the prices & promise of the best price.
Firstly I was told that the guarantee did not apply to customers who had searched for a cheaper price before booking with IHG,
which I found to be a rather incredible statement which indicates that IHG rely on customers blindly believing the web site claim
of best price guaranteed!
Upon further questioning I discovered that even if I had risked following IHG's crazy procedure for getting best price guaranteed,
that they would not have honoured it anyway because Hotelopia are not an affiliated booking agent.
I was categorically told that they will only honour the best price guarantee offer if a cheaper price is found with an affiliated booking agent.
Talk about a stitch up - clearly they are going to regulate the prices offered by affiliated booking agents.
To me this is at the very least false advertising, if not downright misleading & even fraudulent.