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La Amada Name Change???

Fort Wayne, Indiana
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La Amada Name Change???

I just noticed La Amada may now be called "The Beloved Hotel".

Has anyone heard if this is correct or the reason for the change?

belovedhotels.com/en/…index.cfm

Playa Mujeres Trips and Tours
Zipline & Aerial Adventure Parks, Scuba & Snorkeling
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1. Re: La Amada Name Change???

Yep, you are correct...it's all part of a marketing philosophy...the hotel is still a part of the Excellence group but I believe the name change has something to do with the All Inclusive option that the hotel is now offering.

Part of the motto at the hotel has always been something to do with "beloved".

Here is a review mentioning the name change:

tripadvisor.com.sg/ShowUserReviews-g1229340-…

Edited: 16 November 2011, 17:32
oakville, ON
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2. Re: La Amada Name Change???

Honestly, it is just my opinion, but that name is ridiculously cheesy. Ugggh

Chester, United...
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3. Re: La Amada Name Change???

Sometimes what people are meaning to get across in Spanish does not translate fully into English

"beloved or amado" is used quite often when people are talking about properties. I came across this on our last two trips to Punta Cana where senior people in two different resort groups [not Excellence] referred to some of the properties as "our beloved x resort/hotel"

Personally, I think it would have been better with a space or a hyphen splitting it into to "Be Loved" as in come here and be loved

The exciting thing for me anyway is that the name of the website leaves scope for more resorts to be added as I have always thought Excellence Group were missing a trick with not having more upmarket family resorts

oakville, ON
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4. Re: La Amada Name Change???

But why translate a perfectly good Spanish name( la Amada means the loved one, or beloved) to English, making it awkward. La Amada us in a Spanish speaking country, so why not stick with that?

Chester, United...
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5. Re: La Amada Name Change???

I think all will become clear as time moves on a bit

UK
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6. Re: La Amada Name Change???

I'm with you on this one Kerly

Higrade

oakville, ON
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7. Re: La Amada Name Change???

it just serves to confuse. You have a resort with a history of very good reviews on trip advisor and elsewhere, then you change a name..... now you are starting back with no rating and no history unless people specifically know it used to be called something else.

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8. Re: La Amada Name Change???

That's a very good point Kerly.....I am with you on this one as well...

Chester, United...
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9. Re: La Amada Name Change???

I am sure that all that will happen will be that TA alter the name of the listing and all the existing reviews with stay as will their ranking

I am also sure that people looking for the La Amada website will simply be re-routed to the new URL Many resort do change their name and continue to do well

I am sure they have done it for a reason and all will become clearer shortly. Yes there is a risk to any strategy but I am sure they will have taken that into account

Edited: 18 November 2011, 19:58
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10. Re: La Amada Name Change???

You seem very sure...lol