So I am trying to decide how I feel about this and mostly thinking it was ok. But I have to tell you that it changed my perception of the employee just a bit. And I saw others doing it too so I knew what was coming when she asked us.
I won't name the resort because I do not wish to bash anyone - it was a good property. But when an employee works so hard to make a connection, to be special, it really helps to make the trip.
On our last day, a waitress gave us her card - it was the resort's card encouraging a review on TA - she had written her name on it, where she worked on the resort, and the words, "Five Star." She then asked us to mention her on TA and we HAD to put five star. She was still smiling but repeated her instructions several times.
So I see nothing immoral or wrong about this. She obviously would have to provide great service for someone to follow through. But it did make her connection with us seem a bit disingenuous. There have been employees throughout our travels that were special and remembered and never asked for anything in return.
Of course we KNEW they were doing their job and getting paid and didn't wish to make us lifelong friends. But those special people are so genuine and can really make the difference in a resort.
This card and request took away from that. I felt a little more like a number and a little less important. And again, this is ok. I'm really not that important! lol She did a great job. But we spent most evenings getting to know her a bit and it just didn't feel right, I was kind of deflated.
So to the resorts I would recommend you find a way to continue your battle for advertising and positive PR without taking away from the employees and connections that make your place special. Be active on TA, I appreciate that.
And to the travelers that read reviews and may not be experienced TA users, just understand this phenomena is sometimes a part of it.