We had booked a trip to Cozumel from Playa del carmen for about $118 per person with this company. Have other people had similar experiences with other tour companies on this type of trip?
Partially because of the nature of the tour and partially because of the tour company it was a relatively unsatisfactory trip. There frankly isn't much to see on a day tour of Cozumel. In an open jeep like truck we went around half the island for snorkeling, beach lunch, ruin sightseeing, crocodile viewing and a visit to the town of Cozumel.
With so many things packed into a day it meant we didn't do anything properly. We had 45min for snorkeling, a lot of the time taken up just getting the equipment and getting the instructions on use. The snorkeling itself just off the beach was uninspiring. The ruins were small structures on the side of the road. The crocodiles were one. The beach lunch were a few tacos and tortilla chips with beer or soda. In the end we were just dropped off in Cozumel town to wander for about an hour before catching the ferry back to Playa.
What made the value of this trip worse was the total lack of information given out by our guide from the company. At most sites we were just dropped off and no guiding was given. For this trip we paid about $118 each. From that if you subtract the cost of ferry over (about $16) and 10% commission to tour seller and you leave about $90 for Explora Tours. Multiply this by 40 people on our tour bus/jeep and you have some pretty good coin after paying the driver and "guide". Knowing this and the total lack of added value from the guide, I was shocked that in the end she had the audacity to ask for tips claiming that she and her driver were not getting paid!