After reading some bad review of trips here from the UK, I thought it might be interesting to recount how it all got started. Air Transat and the now defunct Canada 3000 found that they were transporting Canadians to the UK on holiday trips, but frequently, although the plane was full going east, it was quite empty on the westbound flights as the Canadians were not ready to go home. It was only in late August that the westbound flights were packed. So, they hit on the strategy to market Toronto and Niagara as a destination, not because there was much to see, but simply to fill their planes. Both Toronto and Niagara eventually responded with things for tourists to do and see. But these have been 'fabricated' to appeal to tourists, unlike European citiies where you go to see ancient buildings and historic sites. So this should be kept in mind when you see glowing posters in the UK about Toronto and Niagara. It was stated 'Toronto is a city of neighbourhoods', but no more so than any world city. Every city in the world is a city of unique neighbourhoods. I don't think you can promote Toronto on that basis. Toronto is merely a modern city, with the usual things that modern cities have. It has a lot of things to see, but really no more than any other city. All cities have museums, art galleries , malls, zoos, parks, Chinatowns, Greektowns, Little Italies, Little Portugals, etc etc. You need to seek out what is unique to Toronto and promote it. I love the Danforth and the Greek area, but I'd never say to a tourist to go see it as an attraction.