We rented a car from Hertz on 5/24/13 to 6/14/13. We made arrangements for the rental through AAA in the United States. We picked up the car at London Heathrow. We paid 484 pounds sterling for collision damage waiver (equivalent of US $735). During the rental period we had damage to 3 tires and we also had scratches on the front bumper. When we returned the car on 6/14/13 we were told that the collision damage waiver did not apply to any of the damages. We were charged an extra 686 pounds sterling (equivalent of US $ 1,042 ). When we returned home we called Hertz Customer Service (which should be called Customer Disservice) only to be told, by a very unhelpful and rude "customer service representative" that we would have to e-mail the London Heathrow Hertz Location to discuss the claim or we would have to call the London Heathrow Location. The London Heathrow Location failed to inform us that buying Collision Damage Waiver would not cover tires and would not cover any scratches to the car. They also failed to tell us that there would be a huge deductible for which we would be responsible. What they should have told us is "the $735 that you paid us for collision damage waiver will cover nothing." As a result we wound up paying $2,900.00 for a 3 week car rental. This is a disgraceful ripoff. Steer clear of Hertz London Heathrow if you don't want your vacation ruined.