Was in London yesterday, 03/10/2013, with my 11 year old son and got in to a licensed taxi at Piccadilly Circus to go to the London Dungeons. After driving around for a while I realised we were going away from the London Eye, where i understood the attraction was. I questioned the , local, driver and he assured me we were going to where the dungeons had been for 20 years and dismissed the London Eye! Eventually we arrived at London Bridge which has its own attraction, when i queried this the driver pointed to the other side of the road and saying "thats it". I could see a ticket office and a big banner with an add for the dungeons above the door way. I suspiciously paid and went to the ticket office only to discover that it was just that a ticket office at the site where the dungeons used to be!
Obviously i was furious at this blatant rip off and fraud as far as i am concerned. I managed to get a picture of the license plate of the taxi pulling away, unfortunately not the taxi firms phone number. My question is can i trace this anywhere so i can complain? Not really that bothered by the £16.00, but very upset at being taken for a mug and want to follow this up. Any advice would be greatly appreciated.