My boyfriend and I will be staying in London for four nights, from February 13-17, 2014. I have chosen the Bloomsbury district to stay in based on advice from other Tripadvisor members and our budget. I wondered if anyone had any good suggestions for hotels in this area- our maximum budget per night would be 90 pounds per night but we would like to be less, if possible. I have come across some hotels that have promotions for reduced rates if you stay a certain number of nights, wondering if anyone else knows of any. I am getting overwhelmed so any specific suggestions would be greatly welcomed. Thank you in advance!