A record number are happy with Ayr's hotels, restaurants and attractions. Read all about it:
"Perth, Ayr and Fort William amongst TripAdvisor’s most ‘excellent’ destinations
Scotland has received the TripAdvisor seal of approval once again! The preeminent review site has just revealed its list of the 10 places in the UK where visitors are most likely to find winners of their renowned Certificate of Excellence awards, and no fewer than three Scottish towns have made it into the top 5 – congratulations to Perth, Ayr and Fort William!
Based on user ratings and opinions, TripAdvisor’s Certificate of Excellence awards are given only to attractions, accommodation and restaurants that consistently receive outstanding feedback from customers. Internet reviewers are somewhat infamous for their high standards, so you can be sure to enjoy excellent service when you see the TripAdvisor owl peeping out of an establishment’s window."
Nice little feature!