.. at least, in the US.
Hertz unveiling a 'completely new car rental experience' at San Diego International Airport:
Hertz stating that customers did not like the idea of before-and-after photographs of the rental car seems very puzzling; maybe, the fact that the car rental companies considered it too expensive to do, is the real reason:
One item that won’t be making an appearance at the car rental location of the future is CRVIS, the system that photographs your car before and after the rental to check for damage. Frissora told me it was too expensive and that consumers didn’t like it. But he promised Hertz was working on new technologies to address the problem of documenting pre-existing damage.
Here's how the Car Rental Vehicle Inspection System (CRVIS) works: