On a sunny afternoon I was meandering through the centre of Reims, searching for a fromagerie. For a full 2 hours. Would you believe that I did not find one single cheese shop, not even a food shop other than boulangeries? Not even many other interesting shops? Where is the money that must be produced by the entire Champagne industry? Not in Reims, it seems. I was so p... off that I decided to leave this frustrating place. What's the good thing about a traffic free zone (except for the huge space reserved for public transport), if there are hardly any decent shops? Why does Reims not have a great shopping zone at all? Apologies to all shopowners in Reims. But there is room for improvement.