Genuine question. I live and work about 40 minutes drive from Benidorm and go 4 or 5 times a year just for a wander, have a meal and a drink. I prefer it out of the main season, October to April and I quite like the place but have never had a holiday there.
So, why do you all keep coming back? What is it about the place? Do you stay in Benidorm or explore further afield? Do you go elsewhere for holidays to places like Benidorm or something different? Some of you have such extensive knowledge of Benidorm it's almost like you live there!