I've been looking at Iceland Air travel packages off and on for quite a while (get their emails) and have read some of the reviews for the hotels they use for their budget packages - hilton and loftleidir hotels. It sounds like these hotels are not centrally located (since they offer shuttle buses). I haven't looked at many other hotels, I was curious if there a general consensus that better deals can be had than booking these air + hotel package deals through Iceland Air? I know some of the advertised packages will throw in a free tour or airport transfer with the Blue Lagoon stop too. Just curious what others have concluded through their research if anything.