We have been renting a car every year for the past 15 years from ACE Car Hire. They have been great; good service, friendly staff, reliable although slightly older cars that were extremely affordable. Earlier this year, we found that their prices had gone through the roof. Same vehicle but nearly twice the price - the price was comparable to the bigger car hire firms like Avis, hertz and the like. We were informed that the price rise was because ACE had been brought out by one of the big firms. Sorry guys you have just lost a loyal customer - shame !