Took a day trip to the Ourika Valley with Pampa Voyage tours which was a 'shop' establishment in the medina. The owner became friendly with us on our first day walking by and we went back to book and sat and drank tea with him and he told us about his family etc. We were required to pay half the trip prce up front and told that we would be picked up at our riad for the tour the next morning. Unfortunately it was all downhill from there. On the morning of the scheduled tour no one turned up at our riad. 45 minutes later we walked up to the shop which was just opening and told them. The man proceded to make several calls and it became evident that we had not been booked on the tour. We were then walked around 20-30 minutes through the souks to the back side to a petrol station where the tour bus was filling up and about to leave. The man refused to admit that we had not been booked on the tour but there were not enough seats on the bus and 2 people had to sit up front. We decided to join the tour anyway, even though we had been forgotten, led around aimlessly and were not happy because it would be a shame to miss the Ourika valley. The day was long and drawn out by several stops at tourists traps where you were pushed to buy things that were overpriced. The hike up to the waterfall was nice but not for anyone a bit unfit. Althpugh not aproblem for us it would be a shame to get there and miss the main attraction so i would advise anyone going to wear sneakers and be ready for about an hours walk uphill. Overall i was extremely disappointed with the company Pampa Voyage and would highly advise people to use another option. I do not know if all the organized tours are so hit or miss but would be interesting to hear others experiences. They charged us 250 (about 25 euros) per person and then pushed commission buys all along the way. I recommend visiting Ourika Valley but i certainly would go with a different company.