I was first introduced to Naot sandals and shoes at the Kibbutz. I too thought this was going to be some kind of tourist racket when the bus dropped us off there. So glad they took us there, the prices were much cheaper than the U.S. (35.00 for sandals that cost 106. in U.S.). I now mostly only wear Naot shoes and sandals. They are so comfortable. Definitely go to the kibbutz store.