I have used many agents for hotel reservation such as Agoda, Booking.com, JAPANiCAN etc. All of these agents always offer cheaper price or sometime hotel list price. I made reservation with Rakuten Travel for Akan Tsuruga Bessou Hinanoza hotel in Hokkaido on 23-29 December 2011.
I stayed two nights in Uminoza room. I stayed four nights at Amanoza room.
Hotel list price for Uminoza room is 69,300 Yen for two persons per night but Rakuten Travel sold 79,980Yen. Rakuten Travel sold 10,380 Yen higher than hotel price list to me for 2 night.
Hotel list price for Amanoza room is 77,700 Yen for two persons per night but Rakuten Travel sold 94,500 Yen. Rakuten Travel sold 67,200 Yen higher than hotel price list to me for 4 night.
I could save 77,880 Yen(around USD1,000) if I make booking direct to the hotel.
Hotel price list www.tsuruga-g.com/price/price_hinanoza.html
Rakuten Travel price …rakuten.co.jp/portal/…
I knew the hotel list price when I stayed at the hotel so I am very disappoint with Rakuten Travel. I do not expect to get the lowest price from Rakuten Travel but the price from famous agent like Rakuten Travel should be FAIR and RIGHTEOUS. So everyone should be careful to check the price before make booking with Rakuten Travel. It was my mistake to trust and believe their reputation and honor. I have written email about the price to Rakuten Travel but they said they cannot do anything and they still sell that price.