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Airphil Express is now PAL Express officially.

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Airphil Express is now PAL Express officially.

15 March 2013

Airphil Express rebrands as ‘PAL Express’

Further strengthening its alliance with Philippine Airlines (PAL), Airphil Express is undergoing a major transformation by improving and aligning its service standards and product offerings with the flag carrier.

Reflecting this change, Airphil Express will rebrand itself as “PAL Express” effective March 15, 2013. All Airphil Express planes will use the familiar “sunriser” PAL livery and logo on its tail and fuselage.

Side by side with the rebranding will be a total enhancement of customer experience as PAL Express ensures that customers receive the best quality service that each carrier has been known for.

With the rebranding, PAL Express passengers will now enjoy complimentary snacks, drinks and reading materials on board and other amenities previously enjoyed only by passengers of full service carriers like PAL. Passengers of PAL Express can also earn miles through their membership in Mabuhay Miles.

“It’s not just a name change, but an alignment of two standards into one. With this rebranding, PAL and PAL Express will be full service carriers in terms of service, but LCC in terms of managing costs,” PAL President Ramon S. Ang said.

Once the transformation is complete, PAL Express will have the same service standards as PAL, a strong 72 year-old brand recognized as one of the country’s most prominent corporate institutions. The objective is to deliver enhanced customer experience in all touchpoints both on ground and inflight.

Despite the rebranding, PAL and PAL Express will remain distinct and independent airline companies but following a single service standard. All PAL flights will be manned by PAL pilots and cabin crew, while PAL Express flights will be operated by Airphil Express pilots and flight attendants.

Both airlines will also maintain their respective websites – www.philipineairlines.com and www.flypalexpress.com as well as hotline numbers (02)8558888 for PAL and (02)8559000 for PAL Express.

For seamless alignment of service standards, PAL and PAL Express frontliners like cabin crew, airport customer service agents (CSAs), ticket office agents and contact center service agents are undergoing continuous training. Policies, procedures and standards of the two airlines are also being aligned.

Melbourne, Australia
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1. Re: Airphil Express is now PAL Express officially.

MH sounds like a very positive move. Free SML on all flights?

Tommo

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2. Re: Airphil Express is now PAL Express officially.

It was PAL Express before the merger with Air Philippines. So, they are just going back to the old name.

I think this has a lot to do with the fact that many PAL routes have been given to PAL express.

Singapore, Singapore
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3. Re: Airphil Express is now PAL Express officially.

With all the freebies thrown in, I just hope they do not increase the fares!

Singapore, Singapore
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4. Re: Airphil Express is now PAL Express officially.

Guess what.

http://flypalexpress.com brings me to Go Daddy.com website. What a lousy start for the new website. :(

…imageshack.us/img443/9472/palexpress.png

clare,ireland
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5. Re: Airphil Express is now PAL Express officially.

guess its not working yet as im still able to access airphil express website

clare,ireland
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6. Re: Airphil Express is now PAL Express officially.

this is the link for new website http://www.flypalexpress.com/index.php/

Makati, Philippines
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7. Re: Airphil Express is now PAL Express officially.

On a recent trip with Airphil, I was pleasantly surprised when they offered some complimentary newspapers, water, coffee, soda, a pack of biscuits and peanuts. I even saw a FA hand a small bottle of orange juice to a passenger but when I asked for one, was told that it's available for purchase. It was all still nice though.

philippines
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for Cebu City, Philippines, Cebu Island
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8. Re: Airphil Express is now PAL Express officially.

so with APX now PALX, do we count PALX planes as part of PAL fleet, thus dislodging Cebpac's claim of having 1 plane more than PAL?

Makati, Philippines
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9. Re: Airphil Express is now PAL Express officially.

@al22tec...this is quite tricky and depends on how look at it. According to Ramon Ang, the two companies will remain distinct and independent. Same owners but different companies. So not counting PAL Express, Cebu has one more plane in operation and can boast of having the largest fleet of Airbus aircraft, well for now at least. Keeping in mind that aircraft deliveries for PAL's Airbus orders will begin in June/July. Then again, all of PAL Express/Airphil's airbus' are owned by PAL. PAL can boast of having the largest fleet of Boeing aircraft though.

philippines
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10. Re: Airphil Express is now PAL Express officially.

madaya nga eh. Or in english, its unfair, EH! haha. Cebpac counts the atr in their fleet. But the Q300-Q400 of APX/PALEX is not.