Regarding the water, August temperatures can range from the high 50's to mid 60's. Mid 60's is considered warm in Maine. Deciding between Kennebunk and Ogunquit really depends upon what you're looking for. Both are beautiful. Ogunquit will be busier in August than Kennebunk. Having said that, everything in Ogunquit is walkable....from the town to the beach and shops. Kennebunk/Kennebunkport not so much. They are both beautiful towns and very close to each other. I'd suggest you stay in one, and do an afternoon or evening trip to the other
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