I wonder if they'll talk about the positive aspects of TA, not just fake reviews.
Interesting the focus is on reviews and not TRs which tend to have more detail and you get to see if the person is demanding/unrealistic or has similar expectations to you.
I write reviews to share enjoyable experiences (e.g. restaurants I hope people discover through good reviews) but wrote a TR to give a more complete picture of other aspects. I tend to search TRs for realistic opinions rather than reviews which blame hotels in Vegas for the Strip being overcrowded or irrelevant matters.Edited: 31 October 2011, 21:10