I have read all kinds of reviews, most of them positive, but I look at the pictures and it looks like the hotel is simple (big but like every other hotel down there)... and not like a luxury hotel. I was wondering if someone could give me some specific feedback, hopefully from some people that are well seasoned and enjoy luxury travel. Although this is rated a 5star, it looks like a 3... any thoughts? The rooms and and specifically the beds look unappealing. Is there service on the beach? My friends are ready to go so I want to ensure it is a good choice. Thanks.