How can tourism in Toppenish as well as nearby towns such as Granger, Zillah and Wapato become more successful in making the valley more attactive to tourist? What do tourist want when they come to visit? What kind of activities would they like to participate in? What are tourist willing to spend money on? What kind of lodging are they looking for? What kind of food do tourist crave and are attracted to? What can make this area a successful tourism community?