We live in the Milwaukee area and have visited Door County often. Fish Creek is not what I'd pick as one of the "Ten Prettiest."
It's got some charm, but is mostly very touristy and very
commercial--especially in summer, when it's a mob scene on
weekends. Parking is next to impossible. As former New York City natives, we prefer to avoid this kind of scene.
We personally prefer the "Lake side" of Door County. It's far
less developed than the "Bay side" and has charming small
towns with genuine "New England" quality, and several
excellent shops and restaurants. A town I'd nominate instead
of Fish Creek would be Cedarburg, WI. I wonder if anyone will agree with me.
Whitefish Bay WI