Heard a feature on the Jeremy Vine show which was very interesting, and had a response from the above hotel and another company relating to hotel reviews.
In addition to TA reviews, you can also access via this website the reviews for the Royal Sportsman on Laterooms.co.uk which are reviews lodged by people who have actually booked a stay through laterooms. Both sets of reviews read in tandem appear to give a fairly consistent overview as to the guest experience and follow a similar trend I think. Here's an article on whats been happening:
Has anyone on the forum experience of this hotel?