We've recently started flying Alaska and are sold. The website is easy, the schedules good - they fly to Hawaii which we especially love - they often have the best price. But what really sold was the mileage plan, their credit card, and the service. One person at Orange County helped me with an app for the credit card, explained all the perks, then turned in the app for me. All the attendants are very friendly and they offer LOTS of free movies and TV shows on the plane. I know not every airline is perfect, but Alaska - we're sold!