We noticed that you're using an unsupported browser. The TripAdvisor website may not display properly.We support the following browsers:
Windows: Internet Explorer, Mozilla Firefox, Google Chrome. Mac: Safari.

“Day Trip”

Taroudant Guided Tours Day Tours
Ranked #7 of 12 things to do in Taroudant
More attraction details
Attraction details
Owner description: Want to discover all that Taroudant has to offer? Taroudant Guided Tours get you up close and personal with our city, all with a local expert guides. See amazing places on a half or full day tour to the Medina of Taroudant, the famous Small Marrakech founded in 9th century by the Saadiyen. Discover the multiple facets of this magic city, with a stroll in the labyrinth of the narrow streets of the Medina amongst its famous monuments and traditional markets. The tour takes you through the souks, where you will find your self overwhelmed by the smell of colorful exotic spices and goods on offer, continue with the visit of many breathtaking monuments, learn about the history and the Moroccan art of living. Our objective is to let you know and understand 14 centuries of civilization, unique and unusual.
Reviewed 21 June 2014

Staying in Agadir, we had a trip out to Taoudant too see another town in Morocco, and we thorougly enjoyed this trip. The guide was superb and gave us a guided tour of the souk, which I would not have done on my own, taking plenty of pictures with no problems from the locals, we had half an hour at the end where we saw the women grinding the argan oil to produce the numerous products this goes into at Roudane-Targent, which is 2 minutes walk from the centre square. You do feel obliged to buy the products but they are excellent.

3  Thank Nic_and_Jen_Travels
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Write a Review
Reviews (26)
Traveller rating
Traveller type
Time of year

13 - 17 of 26 reviews

Reviewed 14 February 2014

As Agadir is a resort and not a typical Moroccan town it was important to us to leave Agadir and explore around. We did the guided tour of Taroudant, organised by our hotel.

We travelled by bus from Agadir through a fabulous landscape of argan trees and a spectacular view of the Atlas Mountains. There are plenty of so called green houses where many vegetables such as pumpkins, tomatoes and aubergines are grown.

We stopped along the side of the road to have a closer look at some goats that unbelievably had managed to climb up into the branches of pretty tall argan trees. They have nothing to eat on the ground and are therefore under pressure to climb the trees to have the green leaves. We took photographs and gave some coins to the man who was looking after them. He might make a small fortune as many buses with tourists stop here to watch this rare goat spectacle.

Taroudant (known as “Mini Marrakesh”) is a nice little town of 16th century, with big pink (or dusty red) walls. It is said that in the late afternoon and early evening, the walls’ colours change with the position of the sun.

Have a close look at the walls – they have many square holes, and I would never guess their real purpose. These holes were made deliberately in order to encourage nesting and thereby provide the town with a source of food in times of siege!

The Medina has everything – a school, hospital, souk and the 56,000 residents themselves (70% Berbers and 30% Arabs). We were taken to a place where we saw how argan oil is being produced by traditional methods. There were two ladies working here – one of them was pressing the argan seeds for cooking purposes (the seeds are dark as they are roasted), the other for cosmetic. Here, we bought some excellent quality argan oil products such as hair conditioner, face oil and a perfume for men.

As the guide explained, much of the argan oil produced today is made by a number of women's co-operatives. Making argan oil is a part of project “Solidarity” (similar to Fair Trade) and it usually employs women who are single or widows. They earn between 3000-5000 Dirhams, depending on profits. It looks hard and tedious manual work – they need to press the kernels by hand.

We were also shown a bakery and asked not to take photos. The bakery looked like a hole – so dark inside. We were given hot bread to try and just a few of us dared to taste it. Obviously, it was not only me with doubts about the levels of hygiene.

In one of the stores where we stopped a seller offered us the so called ‘magic box’ (a wooden box with little tricks) on a price of 800 dirhams. In a shop in Agadir the same box cost 80 dirhams. Really crazy prices!

I wish we had more time so that we could see other things in Medina apart from the souk.

The journey to Taroudant was one of the best days during our holiday - it was a real taste of Morocco for me.

7  Thank niki101
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Reviewed 24 June 2013

not enough own time and not what I expected from how the trip was sold to me.
Taroudant was like a poor market - not much else to see.
Best bit of the trip was knowledgeable guide talking about Morocco - education, water, irrigation, attempts to encourage people to work more efficienlty in agriculture.
Also loved seeing the dromedarys and argane goats up in the trees.

1  Thank JaneMcK43
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Reviewed 14 November 2012

Taroudant is surprising. We drove the hour or so drive from Agadir through a wonderful landscape of olive trees, verdant farmland and a view of the Atlas Mountains. Taroudant old town with its ancient city wall is well preserved and so reminiscent of Marrakesh but without the tourists. It seemed we were the only ones there. Our guide walked us through the various markets and town square. While shop owners encouraged us to buy they were good humoured when we showed no interest. The townspeople were genuinely pleasant and the whole experience for us as visitors was very favourable.

6  Thank Watsonsgotravelling
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Reviewed 4 weeks ago
Google Translation

Thank Edda L
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC

Travellers who viewed Taroudant Guided Tours Day Tours also viewed

Taroudant, Souss-Massa-Draa Region
Taroudant, Souss-Massa-Draa Region
Taroudant, Souss-Massa-Draa Region

Been to Taroudant Guided Tours Day Tours? Share your experiences!

Write a Review Add Photos & Videos

Owners: What's your side of the story?

Own or manage this property? Claim your listing for free to respond to reviews, update your profile and much more.

Claim Your Listing