This is my second time to bornholm and if you like the white sandy beaches and you want a five min walk to the beach, then this is the place to stay.
The staff are friendly, english , danish , german speaking. In the apartments there is a safe too, which came in very handy. You need to take your own bedding and take your own pillows too, you sleep much better. One the whole the rooms were very clean, basic but just fine and we had a balcony, which was great in the evenings.
The down side is that it is a drive to everywhere else ex night life , restaurants , shops etc. This is what it says family camping , with additional extras like rent an apartment instead!
But even if you are just driving on a beautiful sunny day , then spare a couple of hours at this wonderful beach and don't forget to have an ice-cream :-)