$9 per person for a double room with a private bathroom with hot water (VERY hot water at any time of the day).
The price includes free tea or coffee all day as well.
The price also includes free WiFi, which has a good connection in the rooms but the best connection is in the dining area and the lobby.
Free luggage store (we left our big rucksacks here when we went to Quilotoa for two days, no problems)
Breakfast is available for $2.50 extra. You can decide on the morning whether you want it or not. Breakfast is very filling. For breakfast you get a bowl of fruit AND eggs (scrambled or fried) with bread, ham, cheese, jam and butter. A large glass of fresh juice and your choice of tea and coffee (which you can have refills of). I thought it was a bargain and the best breakfast I've found in a hostel/hotel in Ecuador. Normally you get fruit OR eggs so it's never too filling but here you get both!!
This hotel is perfect for the budget traveller in Latacunga. It is cheaper than its popular neighbour Hostal Tiana (their shared bathroom rooms are more expensive than Hotel Central's private bathroom rooms!). It is very safe and comfortable and the owner is amazing. She is incredibly friendly and welcoming (as many other reviewers have noted). She is great to chat to especially if you want to practice your Spanish, she is happy to help. She gives accurate advice for travelling to Cotopaxi and Quilotoa, which is great because I noticed the tour companies don't tend to tell you the truth as they are desperate to get your money!
The hotel would not really be suitable for someone on a holiday travelling with a large budget. It's not fancy, it's quite a dated hotel. But for the budget traveller it's a step up from the usual basic hostel and it's kept very clean.
It can get noisy if you have a room looking out onto the park, so you can get a room at the other side of the hotel which is quieter. Although the better rooms which are bigger are the ones looking onto the park. I didn't mind the noise because the city is pretty crazy with traffic so I think you'd be hard pushed to find a really quiet place to stay.
It's not a great town, there isn't much to do in it and there aren't great food options (Jimmy's Pollo is the best). BUT it is the best location for exploring Quilotoa and Cotopaxi. The buses to Quilotoa and Cotopaxi go from the main bus terminal next to the supermarket. But the buses to Salinas/Guaranda do not go from there, they go from a street a couple of blocks behind the bus terminal. If you go to the terminal first they will point you in the correct direction. I found Quilotoa really easy to get to. However I found getting to the entrance of the Cotopaxi national park much trickier and people were less helpful there.