This place might have been great once upon a time, but not anymore. The beach was packed with tourists and the water was filled with garbage. Walking on the street you only see the locals in the shops, the rest are just tourists.
If you still want the tourist part, locals selling you stuff on the beach, restaurants everywhere and a nice beach - go to Koh Samui. It is much, much better than Kata. I will never go back to Kata if I don't have to.
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